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CHINA GOLD REPORT
Gold in the Year of the Tiger
 
The World Gold Council’s mission is to stimulateand sustain the demand or gold and to createenduring value or its stakeholders. The organisationrepresents the world’s leading gold miningcompanies, who produce more than 60% o theworld’s annual gold production in a responsiblemanner and whose Chairmen and CEOs orm theBoard o the World Gold Council (WGC).As the gold industry’s key market developmentbody, WGC works with multiple partners to createstructural shits in demand and to promote theuse o gold in all its orms; as an investment byopening new market channels and making gold’swealth preservation qualities better understood;in jewellery through the development o the premiummarket and the protection o the mass market; inindustry through the development o the electronicsmarket and the support o emerging technologiesand in government aairs through engagement inmacro-economic policy issues, lowering regulatorybarriers to gold ownership and the promotion o gold as a reserve asset.The WGC is a commercially-driven organisation andis ocussed on creating a new prominence or gold.It has its headquarters in London and operationsin the key gold demand centres o India, China,the Middle East and United States. The WGC isthe leading source o independent research andknowledge on the international gold market andon gold’s role in meeting the social and economicdemands o society.
About The World Gold Council
 
China gold reportGold in the Year o the Tiger 
Introduction5GolddemandinChina–anewworldoopportunity8
Origins o gold demand 8Overview o the early gold market 9Recent economic trends 10Demand continues to strengthen in China 16China’s market share o demand on gold and selected commodities 21Gold price and seasonality 22Jewellery – potential demand growth given current low per capita level 23Investment – an opportunity to play catch up? 27Industrial demand 40Central Bank – the People’s Bank o China 45
SupplyinChina52
Overview 52Mine supply 53Gold producers – domestic and oreign 56Rising cost o production 58Mine supply growth – taking a closer look at reserves and resources 59
Recycledgold65Thelong-termoutlookortheChinesegoldmarket68Conclusion70
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