INSIDE THIS ISSUE
The priority of this publication has always been to offer the reader a factual understanding of the fundamentaldrivers of the real estate market within the DC Metro-politan area. We avoid any tendency to “sell” a per-spective or convince the reader of a particular point of view. While we are always proud of who we are andwhat we accomplish, we’ve stayed away from makingthis a commercial for our real estate service compa-nies. We believe that simply setting forth facts, allowingreaders to reach their own conclusions, is somethingthat sets us apart.This issue will honor the same principle, however,there are some recent accomplishments that deserve acommercial. We also feel it important to recommend astrategy for potential purchasers and sellers that arecontemplating a transaction within the next twenty four months. Certainly, we will continue to provide the datawhich affords the reader a factual basis for reachingtheir own conclusions, but right now, much of what willdetermine real estate values is not statistical, but polit-ical or policy driven factors.
Few in our industry are confident in forecasting morethan six months out unless the forecast pertains to thelong term outlook. Most would agree that real propertywill have a greater value ten years from now than itdoes today.
Home ownership is once again aboutproviding shelter for one’s family, achieving some taxadvantage and the potential of someday living in a“paid for” home. Not many possess the risk toleranceor personal resources to speculate for short term gain.
We are within a cycle where values have stabilized, inven-tory has returned to a more normal level and home owner-ship is more affordable than at any time I personally recall.Unfortunately, we recovered from the preceding foreclo-sure market through artificial means and not through amarket driven solution. In many ways, we have postponedrather than dealt with the fundamental problems.The big question now is whether we think policy makers willsustain their intervention long enough to smooth out the jour-ney to a lasting recovery. This is a yes or no question. If youare considering a real estate transaction, you have to answer.
CONGRATULATIONS NEW MILLENNIUM!
Why Our Success is Important to You!
Our brand, CENTURY 21, is the most recognizedname in real estate. The CENTURY21 system iscomprised of over 8000 independently owned andoperated real estate offices, world wide. For severalyears, our firm has ranked in the top ten CENTURY21 firms in the United States.
I am extremely proudto tell the world that my company, CENTURY 21New Millennium, is now the Number 1 CENTURY21 firm in the United States of America
. I need tosay it again. NUMBER 1! We are very proud.
So why is our success important to you? Obviouslythe real estate market since 2005 has been no gen-tler to real estate firms than it has to individuals. In amarket where fewer homes are being sold, for lessmoney, our business is up; considerably. We bringthe same energy and discipline with which we runour business, to each client we represent. For us tobe successful, our client needs to be successful first.
Everything begins with analysis,
whether it pertains toour firms business plan or a custom marketing plan for aseller we represent. To develop a valid strategy, we needto first understand the competitive aspects of the marketwe are competing within. Only when we have the factbased understanding of our situation, will we have theconfidence needed to make good business decisions.Our analytical skills set us apart and prepare our firm andour clients to position themselves effectively.
While it sounds rather simple,
a written plan isfundamental to success
and is another area whereour conduct sets us apart. Every entity and individualwithin our firm works from a written business plan.Every seller we represent collaborates in a writtenmarketing strategy, which we implement together tomeet the client’s objective. Every plan is unique andbased upon the individual circumstance of the seller.
Execution, accountability, and communication arekey to our mutual success
. We became the mostsuccessful firm in the most recognized brand in realestate by effectively representing one buyer and oneseller at a time. We analyzed the competitive environ-ment, made a plan and executed the plan each day.
Analysis of our circumstance today tells us werepresent an abundance of ready, willing and ablebuyers for which we lack a sufficient inventory of homes. Simply put,
we have buyers and we needlistings.
Our business is built upon referral of newclients from those we have served well in the past.
We need your help; and if they have a real estateneed, your friends need our help. There is really nosuch thing as a simple real estate transaction today.An agent’s performance can save or cost a buyer tensof thousands of dollars. For sellers, the risk is greater.An agent that takes a casual approach to representa-tion could cost a seller hundreds of thousands or putthem into bankruptcy. Our representation is thorough,honest, and our results speak for themselves. Pleaseconsider helping everyone by creating an opportunityfor us to compete for their business.
A Old Dominion Drive
Mclean, VA 22101