from indifference to makinga difference
Max McKeownLeadership, Strategy and Innovation ConsultantChaired by Steve CrabbPeople Management
We know innovation drives business growth and competitive advantage, and weknow creativity exists in our own organisations. But when we ask our employees to beinnovative, are we really giving them the space and voice to diversify, play, makemistakes and create new ideas?The greatest obstacle to successful innovation is employee apathy. People getapathetic when they don’t think that what they do makes a difference. They stopsuggesting when they know ideas will be stolen, mistreated or never acknowledged.Do you have a killer culture? How do you achieve a culture that positively demandsgreat ideas to flourish, and work?Join Max McKeown, Europe’s unorthodox answer to Tom Peters, as he shareslessons from his global research into innovation, and his work as a strategicprovocateur and facilitator with the biggest, most admired companies in the world. Inthis thought-provoking masterclass, find out ‘the truth about innovation…andnothing but the truth’.