Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Daemon Group Case Study ANZ HTML

Daemon Group Case Study ANZ HTML

Ratings: (0)|Views: 48 |Likes:
Published by catdouglas
Daemon Group creates HTML email campaign to promote ANZ's Ex-Pat mortgages.
Daemon Group creates HTML email campaign to promote ANZ's Ex-Pat mortgages.

More info:

Published by: catdouglas on May 09, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/09/2014

pdf

text

original

 
Daemon Group – Case Study
BUY A HOME BACK HOME WITH ANZ 
PROMOTING ANZ EXPAT BANKING SERVICES IN THE UK
CHALLENGE
 ANZ had been operating in the UK for 18 months and had builtup a healthy list of prospective customers through successfulnetworking and affiliations. Their challenge was to find a way ofconverting these prospects into actual business in order to meetambitious sales targets. There was also a need to find a way towiden reach from the London base to start communicating withother parts of the UK and raise awareness of both the expatmortgage products and the wider product portfolio.
STRATEGY 
Leveraging Daemon Group’s preeminent position in the financialservices market and strong understanding of the expat market,an HTML campaign was deployed to raise awareness andquickly drive response and conversions. These HTML emailsformed just part of an integrated strategy and included:• Development of relevant, targeted messages• Creation of a quirky creative campaign, within brand guidelines• Series of pertinent, sequential HTML emails to be sent atregular intervals
RESULTS
The HTML emails were sent out to new and existing prospectson ANZ’s database at regular intervals over a six week period.Different messages were used to test response and a cash backincentive offered to encourage quick response, resulting in asignificant uplift in response, conversions and awareness.

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->