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Types of Advertising

Types of Advertising

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Published by vianfulloflife

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Published by: vianfulloflife on Mar 30, 2010
Copyright:Attribution Non-commercial

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04/17/2014

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TYPES OF ADVERTISING
ADVERTISING TO CONSUMER: 
1.
 
Classified advertising
Classified advertising is usually text-only and can consist of as little as the type of item being sold and atelephone number to call for more information. It can also have much more detail, such as name tocontact, address to contact or visit, a detailed description of the product or product. Classified advertisingis called such because it is generally grouped within the publication under headings classifying theproduct or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce,For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes itdistinct from display advertising, which often contains graphics or other art work and which is moretypically distributed throughout a publication adjacent to editorial content.
 
 
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2.
 
Display advertising
Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on thesame page as, or on the page adjacent to, general editorial content. In contrast, classified advertisinggenerally appears in a distinct section, was traditionally text-only, and was available in a limited selectionof typefaces.Display advertisements are not required to contain images, audio, or video: Textual advertisements arealso used where text may be more appropriate or more effective. An example of textual advertisements iscommercial messages sent to mobile device users, emails etc.,One common form of display advertising involves billboards.
 
 
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3.
 
National advertising
It is practiced by many firms in our country. It encourages the consumer to buy their product wherever they are sold. Most national advertisements concentrateon the overall image and desirability of the product.

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