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PRESS RELEASE
 THE 2010 DALLAS INTERNATIONAL FILM FESTIVALANNOUNCES FIVE ADDITIONAL DOCS ADDED TO SLATETITLES INCLUDE SUNDANCE FAVORITE “CANE TOADS IN 3-D,”AND SXSW HITS “BEAR NATION,” AND “LEMMY”FESTIVAL ALSO ANNOUNCES AN INCREASED CASH AWARDFOR THE MPS STUDIOS TEXAS COMPETITION WINNERTXU ENERGY FAST FORWARD VIDEO CONTEST INTRODUCEDAWARDS TO BE PRESENTED AT FIRST DALLAS FILM SOCIETYHONORS EVENT PRESENTED BY THE GAIL L. & ARTHUR E.BENJAMIN FOUNDATION
DALLAS, TX, March 30, 2010 – DALLAS International Film Festival (April 8 - 18)announced it has added five documentary titles to its schedule of films for 2010.The titles include a crowd pleaser at this year’s Sundance Film Festival, CANETOADS in 3-D, two popular documentaries from the just concluded South bySouthwest Film Festival; BEAR NATION and LEMMY: THE MOVIE, thedocumentary profile LEARNING FROM LIGHT: THE VISION OF I.M. PEI, and aportrait of opera figure Barbara Smith Conrad, WHEN I RISE.DALLAS IFF also announced an impressive lineup of awards and awardspackages that will be presented at “The Dallas Film Society Honors” presentedby the Gail L. & Arthur E. Benjamin Foundation event on Friday, April 16 at HotelPalomar.As announced previously, Target will once again present a $25,000 unrestrictedcash prize to the winners of the Target Narrative and Target DocumentaryFeature Competition. The event will also feature the (previously announced)
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presentations of the DALLAS Star Awards to John Lee Hancock and WallyPfister.MPS Studios has also continued their partnership with DALLAS IFF sponsoringthe Texas Competition. While the total prize worth remains at $20,000 for thatcategory, the cash prize has been upped to $10,000, equaling the goods andservices grant of $10,000.DALLAS IFF Senior Programmer Sarah Harris said, “While it is an honor and agreat moment for a filmmaker to just be singled out by a jury for their work, theprizes that go along with these awards often go a long way toward recoupingsome of their investment in that film or lend great assistance toward making their next one. Target and MPS Studios have been stalwarts in support of thosefilmmakers from the very beginning of this film festival.”For the first time, REEL FX ENTERTAINMENT will give the winner of the GrandJury Prize for Animation an NFR copy of 2010 Autodesk MAYA animationsoftware.DALLAS International Film Festival’s commitment to advancing awareness of environmental concerns, as well as the promotion of education through film takesanother step forward as DALLAS IFF has teamed with TXU Energy on its TXUEnergy Fast Forward Video Contest. The statewide contest enlisted Texasstudents to create films focused on the future of energy efficiency and energyconservation. The student filmmakers are competing for technology grants of upto $7,500 (and totaling $11,500) to be used to purchase and upgrade the filmequipment for their schools. The winners will also be invited to DALLAS IFF for aspecial event and screening of their films.“The TXU Energy Fast Forward Contest is providing a unique way for the nextgeneration of influential Texans to make a difference by promoting energyefficiency and conservation in a way that is important to them,” said MichaelGrasso, chief marketing officer for TXU Energy. “This event has an excellentreputation for promoting both education and the environment and we are excitedto be a part of it.”The winners of all the competitions in the 2010 DALLAS International FilmFestival will receive MOVIE MAGIC software from Entertainment Partners.The films added to the 2010 DALLAS IFF slate include:BEAR NATIONProduced by Kevin Smith & Nhaelan McMilan and directed by Malcolm Ingram,the documentary examines the gay men known as “bears.” Focusing on thelarge and hairy men that comprise this group, the film explores the sometimes
 
controversial co-existence within the gay community as well as offering a freshperspective on what it means to be a gay man.CANE TOADS: THE CONQUESTDirected by Mark Lewis and marking the first time a DALLAS IFF film has beenpresented in 3-D, the documentary plays as an equal parts comedy and horror film as it illustrates the environmental devastation left in the wake of the toadmarch across the continent of Australia.LEARNING FROM LIGHT: THE VISION OF I.M. PEIDirected by Bo Landin and Sterling Van Wagenen, the documentary follows IMPei, now in his 90s, as he works to complete the Museum of Islamic Art in Qatar.The film tells the story of a man who has transformed architecture around theworld through his work. The Louvre in Paris, and the introduction of the glasspyramid are just a couple examples of his insightful bravery to cross culturaldivides and bridge worlds.LEMMYDirected by Wes Orshoski and Greg Oliver, LEMMY is a documentary portrait of heavy metal icon and Motorhead frontman Lemmy Kilmister. Featuringappearances by the members of Metallica, Dave Grohl, Billy Bob Thornton andpro wrestler Triple H, the film takes an entertaining and detailed look at Lemmy’spersonal and public life.WHEN I RISEDirected by Mat Hames, WHEN I RISE tells the story of Barbara Smith Conrad, agifted University of Texas music student who found herself at the epicenter of aracial controversy and struggled against the odds to ultimately ascend to theheights of the international opera community.Commenting on the additions to the 2010 lineup, Artistic Director James Faustsaid, “These five documentaries are exciting additions to an already great lineupof films. Fascinating, to enlightening to out and out crowd pleasers – they run thegamut and we couldn’t be happier to add them to the mix.”The DALLAS International Film Festival will run April 8 – 18, 2010. Passes andtickets are currently on sale both via online (www.dallasfilm.org<
> ), and at the Southwest Airlines Ticket Window located at5330 Mockingbird Lane on the Hotel Palomar retail strip facing Mockingbird Lane(214.295.5142).
THE DALLAS FILM SOCIETY
The
Dallas Film Society
celebrates films and their impact on society. A 501(c)3 non-profitorganization, The Dallas Film Society recognizes and honors filmmakers for their achievements inenhancing the creative community, provides educational programs to students to develop better understanding of the role of film in today's world, and promotes the City of Dallas and itscommitment to the art of filmmaking. The annual DALLAS International Film Festival, to be held
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