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Marketing Concepts

Marketing Concepts

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Published by prarthna karwa

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Published by: prarthna karwa on Mar 31, 2010
Copyright:Attribution Non-commercial


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What is Marketing ?
Marketing is about identifying and meeting human and social needs. One of theShortest definitions of Marketing is meeting needs profitably.American Marketing Association ----
Marketing is an organizational function and aSet of processes for creating, communicating, and delivering value to customersAnd for managing customer relationships in ways that benefit organization and itsStakeholders.
Marketing Management is the art and science of choosing target markets andGetting, keeping, and growing customers through creating, delivering, andCommunicating superior customer value.Metamarket is a cluster of complementary products and services that are closelyRelated in the minds of consumers, but spread across a diverse set of industries.Mohan Sawhney, Northwestern University
Marketing Management Tasks : : :
Developing Marketing Strategies & PlansCapturing Marketing InsightsConnecting With CustomersBuilding Strong BrandsShaping The Market OfferingsDelivering ValueCommunicating ValueCreating Long Term Growth
Marketing And Customer Value

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