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P. 1
Marketing Mix Decisions – Part 2

Marketing Mix Decisions – Part 2

Ratings: (0)|Views: 633|Likes:
Published by Akash saxena
it is marketing related topic, which is important for MBA 1st sem students.
it is marketing related topic, which is important for MBA 1st sem students.

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categoriesTypes, School Work
Published by: Akash saxena on Apr 01, 2010
Copyright:Attribution Non-commercial

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10/19/2011

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ByDSK
3/31/20101Marketing by akash
 
To
be branded,pr
o
ducts must bedifferentiated.
T
here can be vari
o
usways and means
o
differentiati
o
n
3/31/20102Marketing by akash
 
F
o
rm Differentiati
o
n
T
he size, shape,
o
r physical structure
o
f a pr
o
duct
F
eatures differentiati
o
n
C
alculate cust
o
mer value and c
o
mpany c
o
st
Av
o
id feature fatigue
T
rim levels (variants)
C
ust
o
mizati
o
n
Mass cust
o
mizati
o
n
3/31/20103Marketing by akash

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