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A Intial Report on Reliance

A Intial Report on Reliance

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Published by srikanth

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Published by: srikanth on Apr 01, 2010
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09/13/2010

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A INTIAL REPORT ONPROJECT TITLE – MARKETING OFCOMMUNICATION PRODUCTS AT RELIANCE
Submitted by
NAME:D.Srikanth
Enroll No: 6NI14059
UNDER THE GUIDANCE OF 
Mr. Zakir Hussain
Faculty
ADAM SMITH INSTITUTE OF MANAGEMENTICFAI UNIVERSITYSR.NAGAR,HYDERABAD
 
INTRODUCTIONAbout the company
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India'sforemost truly integrated telecommunications service provider. With a customer base of over 36 million including close to one million individual overseas retail customers,Reliance Communications ranks among the top ten Asian Telecom companies. Itscorporate clientele includes 600 Indian, 250 multinational corporations and over 200global carriers and owns and operates the world's largest next generation, IP enabledconnectivity infrastructure, comprising over 150,000 kilometers of fiber optic cablesystems in India, USA, Europe, Middle East and the Asia Pacific region.Reliance Communications (formerly Reliance Communications Ventures) is one of India's largest providers of integrated communications services. The company has morethan 20 million customers and serves individual consumers, enterprises, and carriers, providing wireless, wireline, long distance, voice, data, and internet communicationsservices through a number of operating subsidiaries. The company sells communicationsand digital entertainment products and services through its chain of Reliance Web Worldretail outlets. The company's Reliance Infocomm subsidiary provides wirelesscommunications services throughout India. Reliance Communications is part of theReliance - Anil Dhirubhai Ambani Group.The current network expansion undertaken by Reliance is the largest wireless network expansion undertaken by any operator across the world.It was with this belief in mind that Reliance Communications (formerly RelianceInfocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.Reliance Communications has a reliable, high-capacity, integrated (both wireless andwire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information andcommunication) value chain, including infrastructure and services — for enterprises aswell as individuals, applications, and consulting.Today, Reliance Communications is revolutionizing the way India communicates andnetworks, truly bringing about a new way of life.
 
We will leverage our strengths to execute complex global-scale projects to facilitateleading-edge information and communication services affordable to all individualconsumers and businesses in India.We will offer unparalleled value to create customer delight and enhance business productivity.We will also generate value for our capabilities beyond Indian borders and enablemillions of India's knowledge workers to deliver their services globally.
1.
 
Objective
The primary objective of the study is to have awareness of telecom and the Investor’s perception towards investment in telecom connection, to be specific investor refers to “retailinvestor”, an important segment.However the detailed objectives are as follows:
To know the demand of Rcom bundle offer along with LGRD 3000 and 6100 as Ill asthe demand of Rcom Bachat pack Sim in the market
To help in development and introduction of new product
To identify the company position among competitors
To determine those factors which persuade retailers for sale of RCOM sims/product
To find out which type of schemes retailers prefer and why?
To study the effect of irregular supply on the sale of the product
3.
Strategy:
we are providing the new connection for rs 100, which is comparatively low thanthe competitors
Targeting family and friends to take the connection and in turn getting leadsthrough them.
Promoting the product through hoardings, banners, pamplets, and newspaper,television and internet ads.
Intimating information about the new packages to the existing customers.
Approaching corporate offices with various suitable plans at low cost.

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