1.3 Managerial EconomicsCourse Content
a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, DistributionConsumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit,Optimization Margin & Average, Elasticity, Macro Analysis.c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost OutputRelationship, Cost Multiple Products, Economics of Scale Production Functions, Cost &Profit Forecasting, Breakeven Analysis.d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Costof Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, BreakevenAnalysis.e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, MeasuringConcentrating of Economic Power.f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect &Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific PricingProblem, Price Dissemination, Price Forecasting.g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, ProfitPolicies on Profit, Maximization , Profit & Control, Profit Planning & Control.h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital,Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis.i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecastingfor Business, Input-Output Analysis.
1. Managerial Economics – Joel Dean2. Managerial economics : Concepts & Cases – Mote, Paul & Gupta3. Fundamentals of managerial Economics – James Pappas & Mark Hershey4. Managerial Economics- Milton Spencer & Louis Sigleman.5. Economics - Samuelson