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Creating Brand Equity

Creating Brand Equity

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Published by ajit

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Published by: ajit on Apr 01, 2010
Copyright:Attribution Non-commercial

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09/23/2012

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10101010
 Brand Equity
Mr. Ajit AryaFaculty-MarketingDepartment of Business StudiesC. U. Shah College of Engg. & Tech
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Chapter Questions
What is a brand and how doesbranding work?What is brand equity? ow s ran equy u, measure,and managed?What are the important decisions indeveloping a branding strategy?
 
BARISTA: A Strong Brand

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