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Consumer Behavior

Consumer Behavior

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Published by sarahmahdy

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Published by: sarahmahdy on Apr 01, 2010
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06/01/2012

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[2008]
Reliance CommunicationSummer Project
 
2
 A SUMMER TRAINING REPORTA SUMMER TRAINING REPORTA SUMMER TRAINING REPORTA SUMMER TRAINING REPORT
ON
CONSUMECONSUMECONSUMECONSUMERRRR BUYING BEHAVIOUR WITBUYING BEHAVIOUR WITBUYING BEHAVIOUR WITBUYING BEHAVIOUR WITH AH AH AH AFOCUS ON PERCEPTIONFOCUS ON PERCEPTIONFOCUS ON PERCEPTIONFOCUS ON PERCEPTION TOWARDSTOWARDSTOWARDSTOWARDSINTERNET DATA CARDINTERNET DATA CARDINTERNET DATA CARDINTERNET DATA CARDININININRELIANCE COMMUNICATIRELIANCE COMMUNICATIRELIANCE COMMUNICATIRELIANCE COMMUNICATION LTDON LTDON LTDON LTD
(7
th
July,2008-6
th
November, 2008)
SUBMITTED IN THE PARTIAL FULFILLMENT OSUBMITTED IN THE PARTIAL FULFILLMENT OSUBMITTED IN THE PARTIAL FULFILLMENT OSUBMITTED IN THE PARTIAL FULFILLMENT OFFFFREQUIREMENT OFREQUIREMENT OFREQUIREMENT OFREQUIREMENT OF
POST GRADUATE PROGRAM IN RETAIL MANAGEMENTPOST GRADUATE PROGRAM IN RETAIL MANAGEMENTPOST GRADUATE PROGRAM IN RETAIL MANAGEMENTPOST GRADUATE PROGRAM IN RETAIL MANAGEMENT
SUBMITTED BY
Pradipto Dey
 
3
 
1. CERTIFICATE OF THE GUIDE 10
 
2. STUDENT’ DECLARATION 113. ACKNOWLADGEMENT 124. EXECUTIVE SUMMERY 135. INTRODUCTION OF PROJECT 156. HISTORY OF RELIANCE COMMUNICATION 16
6.1. Foundation of Reliance Communication 176.2. The Vision 186.3. The Mission 18
7. AN ANALYSIS OF RELIANCE COMMUNICATION 19
7.1. Low-Cost Leadership Strategy 207.2. Differentiation Strategy 207.3. Organization Structure 217.4. External Environment 227.5. Global Expansion 237.6. Information as a Weapon 24

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