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Loyalty Management V2N1 New Trends Predictions for the Year Ahead

Loyalty Management V2N1 New Trends Predictions for the Year Ahead

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Published by Loyalty 360
This issue takes a look at what we’ve learned from 2009 and provides thoughts, insights and trends for 2010 and beyond. With the challenges of the last few years now behind us, it is truly amazing how we are embracing 2010 and beyond with optimism, enthusiasm and openness to change.
Each of our contributors has shared their predictions and resolutions for the new year. Not surprising, many of us are focused on technology. Technology has grown fast in the past decade rapidly changing and influencing how we communicate with each other and our customer. In this issue, we’ve highlighted a number of new technologies in Loyalty Innovation on pgs 54-5; social media (50-1), and mobile strategies (48-49, 52) which will no doubt be embraced, tested and re-engineered in 2010.
It’s not just a new year, but a new world in loyalty. Here in the states, we’re seeing significant convergence of strategies and technologies from our neighbors in Canada, Europe, and Asia. There is a lot to be learned from these other cultures; the influences will surely affect the way we communicate with our customers and employees. In this issue we take a deeper look into what the world community is doing to influence and impact loyalty strategies around the globe. Compare our differences in Across the Ocean Blue (32-4). See what is working for our neighbors up north in a special Loyalty Program profile on pg 70.
2009 was a year of learning; from how to run an association to producing a publication to continually learning and understanding the dynamics of the CUSTOMER. As Mark and I continue to speak with you, we’re listening to your requests for insights, ideas and support, plus we’re taking your inquiries and actively developing insightful articles and building a diverse, educational agenda for the 2010 Loyalty Expo, in Orlando Florida. Be sure to join us June 6 – 8 at the Omni ChampionsGate.
This issue takes a look at what we’ve learned from 2009 and provides thoughts, insights and trends for 2010 and beyond. With the challenges of the last few years now behind us, it is truly amazing how we are embracing 2010 and beyond with optimism, enthusiasm and openness to change.
Each of our contributors has shared their predictions and resolutions for the new year. Not surprising, many of us are focused on technology. Technology has grown fast in the past decade rapidly changing and influencing how we communicate with each other and our customer. In this issue, we’ve highlighted a number of new technologies in Loyalty Innovation on pgs 54-5; social media (50-1), and mobile strategies (48-49, 52) which will no doubt be embraced, tested and re-engineered in 2010.
It’s not just a new year, but a new world in loyalty. Here in the states, we’re seeing significant convergence of strategies and technologies from our neighbors in Canada, Europe, and Asia. There is a lot to be learned from these other cultures; the influences will surely affect the way we communicate with our customers and employees. In this issue we take a deeper look into what the world community is doing to influence and impact loyalty strategies around the globe. Compare our differences in Across the Ocean Blue (32-4). See what is working for our neighbors up north in a special Loyalty Program profile on pg 70.
2009 was a year of learning; from how to run an association to producing a publication to continually learning and understanding the dynamics of the CUSTOMER. As Mark and I continue to speak with you, we’re listening to your requests for insights, ideas and support, plus we’re taking your inquiries and actively developing insightful articles and building a diverse, educational agenda for the 2010 Loyalty Expo, in Orlando Florida. Be sure to join us June 6 – 8 at the Omni ChampionsGate.

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Published by: Loyalty 360 on Apr 01, 2010
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07/08/2014

 
powered by Loyalty 360
 Volume 2 Number 1
Winter 2010
2010: The yearyou invest in
Social Media
GLOBAL PERSPECTIVES & COALITION
Across the Ocean Blue
The Private Label Credit Card Dilemma
Making the Connection:
Employee Engagement and CustomerLoyalty
TRENDS & PREDICTIONS FOR THE YEAR AHEAD
NEW YEAR, NEW WORLD
 
4
 
July 2009
 | Loyalty Management
 
Building relationships, one person at a time.
Carlson Marketing knows how to take care of your customers.We have unparalleled experience launching and managing relationship marketing programs.Our deep understanding of customer data translates into insight – and value – for you.Our full suite of services, creativity, strategy, execution, end-to-end operational excellenceand enthusiasm all combine to make us the perfect marketing partner.When you’re looking for direction on how you can turn customer engagementinto organizational value, contact us.Let our experience work for you.
carlsonmarketing.com
|
763
 
.212.4520
 
WINTER 2010
DEPARTMENTS
LOYALTY FORUMFEATURES
What’s on Loyalty360.orgLetter rom the EditorContributorsYour Voice: Loyalty Management ReadershipSurvey
 Amanda Chasteen, Loyalty 360
Q & A: Ask the Experts
What have you learned in 2009 that will shape 2010? What should be on every marketers’ list of “Loyalty & Engagement Resolutions”?
Behind the Brand/People
 Interview with Kim Marotta, Vice President of Corporate Social Responsibility, MillerCoors Llc
Books
 Loyalty Reads
Redefning Leadership
 Rick Blabolil, Marketing Innovators International, Inc.
Evolutionary Trends: Driving stronger relationshipsor improved business results in 2010
Taylor Duersch & Catrina McAuliffe,Carlson Marketing 
Approaching a New Decade with New Strategies:Partnership Marketing
 Brittany Simmer, Vesdia Corporation
Investing in Customers Ahead o the Recovery
 David Rosen & Michael Greenberg, Loyalty Lab
Across the Ocean Blue
 Alexander Meili, ICLP
10:10 Loyalty Trends or 2010
 Robert Passikoff, Ph.D., Brand Keys, Inc.
The Conuence o Data, Dollars and Desires
 Nicole Nunn Walker, MetroSplash Systems Group
Keeping Up in a Down Economy
 Bob Nelson, Ph.D., Nelson Motivation, Inc.
6810121316182024262832353840
WWW.LOYALTY360.ORGVOLUME 2 NUMBER 1
3
Loyalty Management™
• WINTER 2010
This Month
in
Investing in Customers Ahead of the Recovery—
a whitepaper byLoyalty Lab
28
As VP Corporate SocialResponsibility for MillerCoors,Kim Marotta expands herpassion and commitmentto creating strongercommunities.
What drives thesuccess o Americanand European loyaltyprograms?
 Across the Ocean Blue, pg.32
16
32
 
A more strategic, data driven approach can helpyou move to the next level of loyalty. With genuineinsights into the needs and expectations of yourcustomers, you can talk with, treat, and rewarddifferent customers in unique ways. This is whatwe call true loyalty.Bring this approach to life with comprehensiveservices from Maritz. It's our business to understandwhat matters most to people. Enable them withknowledge and tools. And motivate them tochange behaviors.To start working on your relationships, stop by
booth #100
at the Loyalty Expo.Ready to learn more now? Visit
maritz.com
orcall
(877) 4 MARITZ.
 
WINTER 2010
TECHNOLOGY,TRENDS & REWARDSBEST BUSINESS PRACTICES
Rewards Trends 2010
“Variable Rate Rewards,” James C. Purdy, Bridge2Solutions, Inc.“Travel Loyalty Program Redemption Trends,” John Miller, Connexions Loyalty Travel Solutions“Distinguishing Loyalty,” Render Dahiya, ArroweyeSolutions“Concierge,” Michael Breault, Circles
Expanding the Universe o International CoalitionRedemption Options
 James Watts, First Annapolis Loyalty
Globiphonization
 Dominic Hofer, Loylogic
2010: The Year You Invest in Social Media
 Jared Stivers, Walker+Stivers Analytics
Mobile Applications Advertising and Marketing
 Amit Gupta, InMobi
Loyalty InnovationThe Private Label Credit Card Dilemma
 Jeffrey Harris, SHC Direct
Engagement and the ROI o Results Measurement
Todd Hanson, Catalyst Performance Group, Inc.
Three Components or a Successul Business Model
 Eric Granado, CSH Consulting 
Ten Ideas To Build Morale In Any Organization
 Billy Arcement, MEd, The Leadership Strategist
Trends, Implications and Solutions in EngagementMarketing
 Bob Fetter, Pluris Marketing 
Engaging Employees in the Road to Customer Loyalty
 Barry Kirk & Melissa Van Dyke, Maritz 
Pushing Loyalty: Connecting employee engagementto customer loyalty
 Michael Konikoff, Fairlane Group
Extended Loyalty Program Profle
 Air Miles & My Planet
4246485052545658606264666870
WWW.LOYALTY360.ORGVOLUME 2 NUMBER 1
5
Loyalty Management™
• WINTER 2010
Loyalty Management
Editorial & Production Team
Erin Raese
- Editor in Chief
Mark Johnson
- Contributing Editor
Caitlin Schar
- Editorial Director
Kathleen Ninneman
- Graphic Designer
Jet Litho Inc
. - Print Production
Loyalty 360 Team
Mark Johnson
- President & CEO
Erin Raese
- COO
Amanda Chasteen
- Manager, Marketing Operations
Charlie Deye
- Director of Sales
Julie Hellebusch
- Controller
Contacts
Article Submissions:
Erin Raese (erinraese@loyalty360.org)
Advertising:
Charlie Deye (513.226.0925)To subscribe to Loyalty Management, visit loyalty360.org.
© 2010Loyalty360, Inc. and/or itsAfliates. AllRightsReserved.Reproductionanddistributionof thispublicationinanyformwithoutprior writtenpermis-sionisforbidden. Theinformationcontainedhereinhasbeenobtainedfromsourcesbe-lievedtobereliable. Loyalty360disclaimsallwarrantiesastotheaccuracy, completenessor adequacyof suchinformation. Theopinionssharedarethoseof thecontributing uthorsandnotnecessarilyreectiveof Loyalty360and/or itsafliates. Loyalty360shallhavenoliabilityfor errors, omissionsor inadequaciesintheinformationcontainedhereinor for in-terpretationsthereof. Theopinionsexpressedhereinaresubjecttochangewithoutnotice.
We Want Your Feedback
As a “voice of the customer” focused publication wewant to hear from you–our customers. What wouldyou like to see included in these pages? Share yourthoughts on articles and ideas for content.This is your platform. We would like to hear from you.
Write us at: mailbag@loyaltymangement.com
This Month
in
2010: The Year You Invest in Social Media
50

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