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Tiffay v Ebay 2d Cir

Tiffay v Ebay 2d Cir

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Published by mschwimmer

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Published by: mschwimmer on Apr 01, 2010
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03/12/2014

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 The Honorable Richard W. Goldberg, Senior Judge, United
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States Court of International Trade, sitting by designation.
08-3947-cvTiffany (NJ) Inc. v. eBay Inc.
1UNITED STATES COURT OF APPEALS2FOR THE SECOND CIRCUIT3August Term, 20084(Argued: July 16, 2009Decided: April 1, 2010)5Docket No. 08-3947-cv6-------------------------------------7TIFFANY (NJ) INC. and TIFFANY and COMPANY,8Plaintiffs-Appellants,9- v. -10eBay Inc.,11Defendant-Appellee.12-------------------------------------13Before:SACK and B.D. PARKER, Circuit Judges, and Goldberg,14Judge.
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1516Appeal from a judgment of the United States District17Court for the Southern District of New York. The district court18(Richard J. Sullivan, Judge) concluded, inter alia, that eBay --19the proprietor of a website through which counterfeit Tiffany20merchandise was sold -- did not, on the facts presented, engage21in trademark infringement, false advertising, or trademark22dilution. We affirm the judgment with respect to Tiffany's23claims of trademark infringement and dilution, but remand for24further proceedings with respect to Tiffany's claim of false25advertising.
 
21JAMES B. SWIRE (H. Peter Haveles, Jr.,2Peter L. Zimroth, Erik C. Walsh, and3Elanor M. Lackman, on the brief) Arnold4& Porter LLP, New York, NY, for5Plaintiffs-Appellants.6R. BRUCE RICH (Randi W. Singer, Jonathan7Bloom, and Mark J. Fiore on the brief)8Weil, Gotshal & Manges LLP, New York,9NY, for Defendant-Appellee.10Bruce P. Keller, David H. Bernstein,11Michael R. Potenza, Debevoise & Plimpton12LLP, New York, NY, for Amicus Curiae The13International Anticounterfeiting14Coalition.15John F. Cooney, Janet F. Satterwaite,16Meghan Hemmings Kend, Venable LLP,17Washington, D.C., for Amicus Curiae18Coty, Inc.19Alain Coblence, Coblence & Associates,20New York, NY, for Amicus Curiae The21Council of Fashion Designers of America,22Inc.23Patric J. Carome, Samir C. Jain, Wilmer24Cutler Pickering Hale and Dorr LLP,25Washington, D.C., for Amici Curiae26Amazon.com, Inc., Google Inc.,27Information Technology Association of28America, Internet Commerce Coalition,29Netcoalition, United States Internet30Service Provider Association, and United31States Telecom Association.32Meredith Martin Addy and Howard S.33Michael, Brinks Hofer Gilson & Lione,34Chicago, IL, David S. Fleming, Brinks35Hofer Gilson & Lione, New York, NY, for36Amicus Curiae Yahoo! Inc. 37Fred von Lohmann, Michael Kwum, The38Electronic Frontier Foundation, San39Francisco, CA, for Amici Curiae The40Electronic Frontier Foundation, Public41Citizen, and Public Knowledge.
 
31SACK, Circuit Judge:2eBay, Inc. ("eBay"), through its eponymous online3marketplace, has revolutionized the online sale of goods,4especially used goods. It has facilitated the buying and selling5by hundreds of millions of people and entities, to their benefit6and eBay's profit. But that marketplace is sometimes employed by7users as a means to perpetrate fraud by selling counterfeit8goods.9Plaintiffs Tiffany (NJ) Inc. and Tiffany and Company10(together, "Tiffany") have created and cultivated a brand of11jewelry bespeaking high-end quality and style. Based on12Tiffany's concern that some use eBay's website to sell13counterfeit Tiffany merchandise, Tiffany has instituted this14action against eBay, asserting various causes of action --15sounding in trademark infringement, trademark dilution and false16advertising -- arising from eBay's advertising and listing17practices. For the reasons set forth below, we affirm the18district court's judgment with respect to Tiffany's claims of19trademark infringement and dilution but remand for further20proceedings with respect to Tiffany's false advertising claim. 21
BACKGROUND
22By opinion dated July 14, 2008, following a week-long23bench trial, the United States District Court for the Southern24District of New York (Richard J. Sullivan, Judge) set forth its25findings of fact and conclusions of law. Tiffany (NJ) Inc. v.26eBay, Inc., 576 F. Supp. 2d 463 (S.D.N.Y. 2008) ("Tiffany").

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