How Microblogging Works
Microblogging is a new way for people to express ideas, sharecontent and information, and update their fans/friends about theircurrent activities and whereabouts. This is accomplished throughthe use of a microblogging platform (i.e Twitter).To give an example of how this translates to real life, imaginethat you are coming home from college for the ﬁrst time. Beforeplatforms like Twitter and Facebook were available., you wouldsimply call all of your friends and let them know that you weregoing to be in town for the weekend. With the invention of socialnetworks such as twitter, you could simply type in a message thatread, “Going to be home for the weekend, anyone who’s in townshould give me a shout so we can catch up.”Obviously there are many more ways to utilize the powers ofmicroblogging, but this small example shows how a simplemessage could have a large impact without the hassle of a largeamount of time spent notifying everyone about your trip home.In another example, say you are an artist who just got his ﬁrstnumber 1 single. In the past, you would probably have topurchase some sort of advertising to let everyone know aboutyour recent success. Now, you can notify everyone of your fansand colleagues by simply updating them via Twitter.Microblogging is in essence a way for you to
shareinformation with people. There are a number of different platformsin which microblogging has been used, (many times without theuser even aware that they are, in fact, microblogging). Examplesof these include updating your status on Facebook or anothersocial network, Sending out a mass text message notifying yourfans about a new tour date in their area, and even updating yourvoice mail with a message that lets everyone know you are out ofthe country for the next few days.The true power of microblogging lies in it’s ability to sharecontent rapidly in a format that is widely accepted, and in turnwidely read. Twitter has brought this power to a mainstreamaudience by giving its users a platform to deliver and discovercontent, and by allowing them to share that content with a singleclick of a button.
Microblogs arecommonly seen informs such asstatus updates onFacebook and Myspace, as well asTumblr and ofcourse, Twitter.