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Baby Products Market Assessment 2008

Baby Products Market Assessment 2008

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Published by: Pardeepait on Apr 02, 2010
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 Baby Products Market Assessment 2008Key Note Publications Ltd, Nov 2008, Pages: 132DescriptionTable of Contents Companies Mentioned  Enquire beforeBuying Send tFriend The good news for the baby products market is that the UK is currently in the middle of a `mini baby boom'.Consequently, its end-user base ² consisting of babies under 2 years ² is growing. The market has also benefitfrom social and demographic trends, such as later parenthood, as well as a growing consumer demand for styliswell-designed products. These factors have combined to increase the potential expenditure per child. Manufactuand retailers have worked hard to build up the market through innovation and new product development (NPD).addition, sophisticated marketing techniques, especially those utilising new technology, have been employed toand retain the loyalty of parents.The baby transport and nursery furniture sector has redefined itself to an extent during the past decade (since the1990s), in response to some of the social and demographic factors that have been affecting the market. This hasenabled the sector to maintain value; indeed, it showed steady growth between 2003 and 2007.Both the feeding products and safety equipment subsectors have benefited from the trend for mothers to return twork when their children are under school age. For example, breastfeeding equipment (such as pumps, steriliser and spare bottles) can help mothers to continue breastfeeding after their return to work, and many working pareyoung children keep a separate set of feeding equipment at a childcare facility. Home safety equipment is requir the homes of childminders (who are now inspected by the Office for Standards in Education [Ofsted]), as well a being purchased by parents of young children.Widespread media coverage of the dangers that may face babies in their homes has led to a growing demand for items such as stairgates and child safety locks, while the baby monitors sector has developed, at least partly, inresponse to a need to provide reassurance for parents in the light of findings on issues such as Sudden Infant DeSyndrome (SIDS, more commonly known as `cot death').The disposable nappies sector continues to be price-led, with heavy discounting and promotional activity meanithat the sector has struggled to maintain value, despite continual product developments and improvements frommanufacturers. The sector has also had to respond to strong pressure from both the Government and consumers tminimise the effects of disposable nappies on the environment.Our research showed that a high proportion of purchasers of baby products expressed concerns about the effectsdisposable nappies on the environment. Despite this, nearly half acknowledged that they used (or had used)disposable rather than non-disposable nappies.There was strong agreement that `breast is best' as far as infant feeding was concerned, with nearly three-quarter our survey respondents agreeing that breastfeeding is much better for babies than bottle feeding. Nevertheless,
nearly half held the view that it was possible for bottle feeding to be just as good as breastfeeding.The sample was split on the question of whether breastfeeding or bottle feeding was easier for the parents. Over however, the survey results were slightly in favour of bottle feeding in this respect.More than seven in ten respondents agreed that the wide range of baby equipment available could make it difficfor parents to decide which items they actually needed, and almost half complained that it was difficult to getunbiased advice about what sort of baby equipment to buy. Nearly three in ten said they wished they had doneresearch or had been better informed before buying equipment for their baby.Endorsement for using second-hand baby equipment was high, with nearly seven in ten respondents saying thatwas perfectly acceptable as long as safety considerations were met. The current economic climate (as at early November 2008) may well mean that more parents will rely on `passed-on' equipment in the near future.Product samplesA sample for this product is available. Please
to download this sample.Customers who bought this item also boughtBaby Products Marketing Health to Parents and Children in the United States 2009 Organic Baby & Toddler Care Market Assessment 2007 Disposable Baby Products in the United States Baby Products Market Assessment Baby Foods Market Assessment 2006 Babies and Toddlers: Emerging Opportunities Baby Foods Market Report 2004 Snapshots US Disposable Nappies 2008 Snapshots UK Disposable Nappies 2009 Parents and Children: The Family, Law and Society Children's Publishing Market Assessment 2008 Top of page 

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