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Strtegic Management

Strtegic Management

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Published by enchunuru

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Published by: enchunuru on Apr 02, 2010
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e-Learning BTEC Diploma in Management StudiesUnit 1: Strategic managementModule 1 : Nature Scope and PurposeUNIT 1: OVERVIEW
This unit is designed to introduce learners to strategic management and todevelop their knowledge and understanding of the nature, scope, principles andprocesses of strategy. Theunit covers the formulation, implementation andcontrol of strategy as carried out by the seniormanagement and functionalmanagement of an organisation, within its internal and externalenvironments.Learners will learn about the theoretical concepts of strategy (including the role ofstrategy in planning and in achieving competitive advantage), the strategyplanning process and its application to different organisational and managementsituations. The factors and issues that influence strategy will be examined andconsideration will be given to the integration of appropriate corporate, businessand functional strategies, as well as the impact of strategy in the internal andexternal business and social environments.
To achieve this unit a learner must:1. Explain the nature, scope and purpose of strategic management2. Examine the process of strategic management3. Identify the key factors that impact on the development of an organisationsstrategy4. Evaluate and select strategy options5. Analyse the implementation and control of selected strategies.
produce a clear and accurate explanation of the nature, scope and purpose ofstrategic management with a range of appropriate and detailed supportingexamples
provide a clear and accurate description of the process of strategicmanagement and its constituent elements, with an appropriate and detailedrange of supporting examples
provide a clear and accurate explanation of the nature and scope of the keyfactors that impact on the development of an organisation.s strategy
the explanation should be supported by a range of appropriate examples
critically evaluate an extensive range of strategic options
define appropriate criteria for strategy selection, linking these to acceptedmodels
select and justify selection of a range of options for a given scenario
identify and justify recommendations for the implementation and control of arange of selected strategies
MODULE 1: Nature Scope and PurposeTopic 1
: Objectives / Outcomes
Topic 2
: Nature
Topic 3
: Scope
Topic 4
: Purpose
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