STRATEGIC THEORY FOR THE 21st CENTURY:THE LITTLE BOOK ON BIG STRATEGYHarry R. YargerFebruary 2006
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ISBN 1-58487-233-0
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CONTENTS
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .vPreface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .viiSummary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ixI. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1II. A Theory Stated: Strategy’s Logic . . . . . . . . . . . . . . . . . . . . . . . . . . 5III. The Strategic Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17IV. Theory in the Real World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31V. The Strategy Paradigm in Short: A Theory Restated . . . . . . . . . 65VI. Concluding Thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77About the Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
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