www.michigandaily.

com Mar 1, 2010 - Mar 31, 2010

Dashboard Comparing to: Mar 1, 2009 - Mar 31, 2009
Previous: Visits Visits

20,000 20,000

10,000 10,000

0 0

Mar 1 Mar 8 Mar 15 Mar 22 Mar 29

Site Usage

260,415 Visits 57.59% Bounce Rate

Previous: 291,684 (-10.72%) Previous: 68.01% (-15.33%)

669,504 Pageviews 00:02:28 Avg. Time on Site

Previous: 639,272 (4.73%) Previous: 00:02:02 (20.61%)

2.57 Pages/Visit 45.32% % New Visits

Previous: 2.19 (17.30%) Previous: 59.53% (-23.86%)

Visitors Overview Map Overlay

Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Mar 1 Mar 8 Mar 15 Mar 22 Mar 29

Visitors
142,520 Visits
0 240,356

Traffic Sources Overview

Search Engines
100,166.00 (38.46%)
Referring Sites
96,207.00 (36.94%)
Direct Traffic
62,339.00 (23.94%)
Other
1,703 (0.65%)

1 Google Analytics
 Content Overview

Pages Pageviews % Pageviews

Mar 1, 2010 - Mar 31, 2010 158,664 23.70%

Mar 1, 2009 - Mar 31, 2009 135,788 21.24%

% Change 16.85% 11.57%

/section/sports

Mar 1, 2010 - Mar 31, 2010 18,667 2.79%

Mar 1, 2009 - Mar 31, 2009 19,674 3.08%

% Change -5.12% -9.40%

/section/opinion

Mar 1, 2010 - Mar 31, 2010 11,678 1.74%

Mar 1, 2009 - Mar 31, 2009 12,697 1.99%

% Change -8.03% -12.18%

/section/news

Mar 1, 2010 - Mar 31, 2010 10,865 1.62%

Mar 1, 2009 - Mar 31, 2009 10,036 1.57%

% Change 8.26% 3.37%

/content/how-u-landed-obama-commencement

Mar 1, 2010 - Mar 31, 2010 5,557 0.83%

Mar 1, 2009 - Mar 31, 2009 0 0.00%

% Change 100.00% 100.00%

2 Google Analytics
www.michigandaily.com Mar 1, 2010 - Mar 31, 2010
Visitors Overview Comparing to: Mar 1, 2009 - Mar 31, 2009
Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Mar 1 Mar 8 Mar 15 Mar 22 Mar 29

142,520 people visited this site

260,415 Visits
Previous: 291,684 (-10.72%)

142,520 Absolute Unique Visitors

Previous: 192,088 (-25.80%)

669,504 Pageviews
Previous: 639,272 (4.73%)

2.57 Average Pageviews

Previous: 2.19 (17.30%)

00:02:28 Time on Site

Previous: 00:02:02 (20.61%)

57.59% Bounce Rate

Previous: 68.01% (-15.33%)

45.32% New Visits

Previous: 59.53% (-23.86%)

Technical Profile

Browser Visits % visits Connection Speed Visits % visits

Internet Explorer Cable

Mar 1, 2010 - Mar 31, 2010 94,576 36.32% Mar 1, 2010 - Mar 31, 2010 99,864 38.35%

Mar 1, 2009 - Mar 31, 2009 135,791 46.55% Mar 1, 2009 - Mar 31, 2009 109,287 37.47%

% Change -30.35% -21.99% % Change -8.62% 2.35%

Firefox T1

Mar 1, 2010 - Mar 31, 2010 83,589 32.10% Mar 1, 2010 - Mar 31, 2010 80,370 30.86%

Mar 1, 2009 - Mar 31, 2009 106,024 36.35% Mar 1, 2009 - Mar 31, 2009 76,595 26.26%

% Change -21.16% -11.69% % Change 4.93% 17.53%

3 Google Analytics
Safari Unknown

Mar 1, 2010 - Mar 31, 2010 54,744 21.02% Mar 1, 2010 - Mar 31, 2010 38,818 14.91%

Mar 1, 2009 - Mar 31, 2009 38,903 13.34% Mar 1, 2009 - Mar 31, 2009 50,479 17.31%

% Change 40.72% 57.62% % Change -23.10% -13.87%

Chrome DSL

Mar 1, 2010 - Mar 31, 2010 23,471 9.01% Mar 1, 2010 - Mar 31, 2010 36,646 14.07%

Mar 1, 2009 - Mar 31, 2009 6,496 2.23% Mar 1, 2009 - Mar 31, 2009 47,888 16.42%

% Change 261.31% 304.70% % Change -23.48% -14.29%

Mozilla Compatible Agent Dialup

Mar 1, 2010 - Mar 31, 2010 1,097 0.42% Mar 1, 2010 - Mar 31, 2010 3,234 1.24%

Mar 1, 2009 - Mar 31, 2009 235 0.08% Mar 1, 2009 - Mar 31, 2009 4,741 1.63%

% Change 366.81% 422.86% % Change -31.79% -23.60%

4 Google Analytics
www.michigandaily.com Mar 1, 2010 - Mar 31, 2010
Traffic Sources Overview Comparing to: Mar 1, 2009 - Mar 31, 2009
Previous: Visits Visits

20,000 20,000

10,000 10,000

0 0

Mar 1 Mar 8 Mar 15 Mar 22 Mar 29

All traffic sources sent a total of 260,415 visits

23.94% Direct Traffic Search Engines

100,166.00 (38.46%)
Previous: 20.58% (16.34%)
Referring Sites
96,207.00 (36.94%)
36.94% Referring Sites Direct Traffic
62,339.00 (23.94%)
Previous: 31.02% (19.09%)
Other
1,703 (0.65%)
38.46% Search Engines
Previous: 48.40% (-20.53%)

Top Traffic Sources

Sources Visits % visits Keywords Visits % visits

google (organic) michigan daily

Mar 1, 2010 - Mar 31, 2010 85,221 32.73% Mar 1, 2010 - Mar 31, 2010 11,735 11.72%

Mar 1, 2009 - Mar 31, 2009 128,908 44.19% Mar 1, 2009 - Mar 31, 2009 10,282 7.28%

% Change -33.89% -25.95% % Change 14.13% 60.86%

(direct) ((none)) robert pattinson

Mar 1, 2010 - Mar 31, 2010 62,339 23.94% Mar 1, 2010 - Mar 31, 2010 2,083 2.08%

Mar 1, 2009 - Mar 31, 2009 60,015 20.58% Mar 1, 2009 - Mar 31, 2009 0 0.00%

% Change 3.87% 16.34% % Change 100.00% 100.00%

facebook.com (referral) the michigan daily

Mar 1, 2010 - Mar 31, 2010 18,983 7.29% Mar 1, 2010 - Mar 31, 2010 1,671 1.67%

Mar 1, 2009 - Mar 31, 2009 5,792 1.99% Mar 1, 2009 - Mar 31, 2009 1,502 1.06%

% Change 227.75% 267.10% % Change 11.25% 56.81%

annarbor.com (referral) michigan smoking ban 2010

Mar 1, 2010 - Mar 31, 2010 13,427 5.16% Mar 1, 2010 - Mar 31, 2010 630 0.63%

Mar 1, 2009 - Mar 31, 2009 0 0.00% Mar 1, 2009 - Mar 31, 2009 0 0.00%

% Change 100.00% 100.00% % Change 100.00% 100.00%

yahoo (organic) hot tub time machine

5 Google Analytics
Mar 1, 2010 - Mar 31, 2010 10,002 3.84% Mar 1, 2010 - Mar 31, 2010 539 0.54%

Mar 1, 2009 - Mar 31, 2009 5,305 1.82% Mar 1, 2009 - Mar 31, 2009 0 0.00%

% Change 88.54% 111.18% % Change 100.00% 100.00%

6 Google Analytics
www.michigandaily.com Mar 1, 2010 - Mar 31, 2010
Map Overlay Comparing to: Mar 1, 2009 - Mar 31, 2009

Visits
0 240,356

260,415 visits came from 195 countries/territories

Site Usage

Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate

260,415 2.57 00:02:28 45.40% 57.59%
Previous: Previous: Previous: Previous: Previous:
291,684 (-10.72%) 2.19 (17.30%) 00:02:02 (20.61%) 59.57% (-23.79%) 68.01% (-15.33%)

Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate

Site

United States

March 1, 2010 - March 31, 2010 240,356 2.63 00:02:32 43.32% 56.43%

March 1, 2009 - March 31, 2009 260,866 2.29 00:02:12 56.46% 65.98%

% Change -7.86% 14.78% 15.49% -23.27% -14.47%

Canada

March 1, 2010 - March 31, 2010 3,868 1.72 00:01:19 74.22% 71.90%

March 1, 2009 - March 31, 2009 6,120 1.26 00:00:31 86.93% 86.58%

% Change -36.80% 36.60% 149.50% -14.61% -16.96%

United Kingdom

March 1, 2010 - March 31, 2010 2,605 1.45 00:00:47 76.24% 81.19%

7 Google Analytics
March 1, 2009 - March 31, 2009 4,791 1.25 00:00:28 90.61% 89.40%

% Change -45.63% 15.92% 68.64% -15.86% -9.18%

China

March 1, 2010 - March 31, 2010 1,601 4.00 00:04:28 50.28% 34.42%

March 1, 2009 - March 31, 2009 530 1.46 00:00:59 80.57% 82.08%

% Change 202.08% 173.20% 352.89% -37.59% -58.07%

Australia

March 1, 2010 - March 31, 2010 900 1.53 00:01:21 76.22% 74.56%

March 1, 2009 - March 31, 2009 1,477 1.33 00:00:38 89.30% 89.23%

% Change -39.07% 14.67% 114.21% -14.65% -16.45%

Germany

March 1, 2010 - March 31, 2010 663 1.74 00:01:01 69.98% 70.29%

March 1, 2009 - March 31, 2009 1,293 1.59 00:00:55 80.82% 82.21%

% Change -48.72% 9.23% 9.52% -13.41% -14.51%

India

March 1, 2010 - March 31, 2010 613 1.49 00:00:57 91.35% 79.93%

March 1, 2009 - March 31, 2009 1,125 1.26 00:00:39 91.56% 88.18%

% Change -45.51% 18.45% 44.95% -0.22% -9.35%

Spain

March 1, 2010 - March 31, 2010 612 1.74 00:01:58 28.59% 77.78%

March 1, 2009 - March 31, 2009 537 1.66 00:00:52 78.03% 79.33%

% Change 13.97% 5.02% 126.89% -63.35% -1.96%

Philippines

March 1, 2010 - March 31, 2010 563 1.42 00:01:07 84.72% 82.59%

March 1, 2009 - March 31, 2009 606 1.32 00:00:57 90.92% 87.62%

% Change -7.10% 7.24% 18.10% -6.82% -5.74%

Hong Kong

March 1, 2010 - March 31, 2010 356 1.66 00:00:54 34.27% 78.93%

March 1, 2009 - March 31, 2009 299 1.76 00:01:57 71.91% 68.56%

% Change 19.06% -5.79% -53.52% -52.34% 15.13%

1 - 10 of 195

8 Google Analytics
www.michigandaily.com Mar 1, 2010 - Mar 31, 2010
Content Overview Comparing to: Mar 1, 2009 - Mar 31, 2009
Previous: Pageviews Pageviews

40,000 40,000

20,000 20,000

0 0

Mar 1 Mar 8 Mar 15 Mar 22 Mar 29

Pages on this site were viewed a total of 669,504 times

669,504 Pageviews
Previous: 639,272 (4.73%)

538,027 Unique Views

Previous: 518,191 (3.83%)

57.59% Bounce Rate

Previous: 68.01% (-15.33%)

AdSense Performance

273,911 AdSense Page Impressions

Previous: 0 (0.00%)

$94.76 AdSense Revenue

Previous: $0.00 (0.00%)

281,801 AdSense Unit Impressions

Previous: 0 (0.00%)

Top Content

Pages Pageviews % Pageviews

Mar 1, 2010 - Mar 31, 2010 158,664 23.70%

Mar 1, 2009 - Mar 31, 2009 135,788 21.24%

% Change 16.85% 11.57%

/section/sports

Mar 1, 2010 - Mar 31, 2010 18,667 2.79%

Mar 1, 2009 - Mar 31, 2009 19,674 3.08%

% Change -5.12% -9.40%

9 Google Analytics
/section/opinion

Mar 1, 2010 - Mar 31, 2010 11,678 1.74%

Mar 1, 2009 - Mar 31, 2009 12,697 1.99%

% Change -8.03% -12.18%

/section/news

Mar 1, 2010 - Mar 31, 2010 10,865 1.62%

Mar 1, 2009 - Mar 31, 2009 10,036 1.57%

% Change 8.26% 3.37%

/content/how-u-landed-obama-commencement

Mar 1, 2010 - Mar 31, 2010 5,557 0.83%

Mar 1, 2009 - Mar 31, 2009 0 0.00%

% Change 100.00% 100.00%

10 Google Analytics