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14.1 Pengenalan Promosi

a.Definisi Promosib.Objektif Promosii.Menyampaikan Maklumatii.Meningkatkan Jualaniii.Menstabilkan Jualaniv.Memposisikan Produkv.Membina Imej

BAB 14: PROMOSI

14.2Kaedah-kaedahPromosi

a.Kaedah-KaedahPromosii.Pengiklanan-Bentuk-bentukpengiklanan(pengiklananprodukdanpengiklananinstitusi)-Mediapengiklanan(mediaelektronikdanmediacetak)ii.JualanPeribadiiii.PromosiJualaniv.Pemasaran Langsungv.Perhubungan Awamb.Kelebihan dan Kelemahan setiap satu kaedah

14.3 Paduan Promosi

a.Definisi Paduan Promosib. Kepentingan Paduan Promosi Dalam Pemasaran

14.4 Strategi Promosi

a.Strategi Tarikb.Strategi Tolak

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