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P. 1
Promosi

Promosi

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Published by aida_yusop

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Categories:Types, School Work
Published by: aida_yusop on Apr 02, 2010
Copyright:Attribution Non-commercial

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04/29/2013

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14.1 Pengenalan Promosi
a.Definisi Promosib.Objektif Promosii.Menyampaikan Maklumatii.Meningkatkan Jualaniii.Menstabilkan Jualaniv.Memposisikan Produkv.Membina Imej
BAB 14: PROMOSI
 
14.2Kaedah-kaedahPromosi
a.Kaedah-KaedahPromosii.Pengiklanan-Bentuk-bentukpengiklanan(pengiklananprodukdanpengiklananinstitusi)-Mediapengiklanan(mediaelektronikdanmediacetak)ii.JualanPeribadiiii.PromosiJualaniv.Pemasaran Langsungv.Perhubungan Awamb.Kelebihan dan Kelemahan setiap satu kaedah
 
14.3 Paduan Promosi
a.Definisi Paduan Promosib. Kepentingan Paduan Promosi Dalam Pemasaran
14.4 Strategi Promosi
a.Strategi Tarikb.Strategi Tolak

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