Bali as a tourist destination, can think of a destination as ‘the focus of facilities and services designed to meet the needs of the tourists’. Mostdestinations comprise a core of the following components, which can becharacterized as the four A’s, such as Attractions, Access, Amenities andAncillary Services, in the form of local organization like convention visitor bureau (Cooper
, 1993:81). According to Mill
(1985:201), at adestination there is a mix of interdependent elements. The elements areinterdependent because in order to produce a satisfying vacation experience,all elements must be present. The destination is composed of attraction,facilities, infrastructure, transportation and hospitality. Getz (1991:45)represented the 7 elements of destination for festival, tourism and events,there are infrastructure, accommodation, transportation, attraction, catering,retail, and recreation or entertainment. The five most influential factors toselect a venue were service, cost, image, location and facilities (Oppermann,1996). Tourism concept and theory were used to this study as shown onTable 1.Table 1, Concept and Theory
No.ResearcherName of Concept/TheoryFactor Component1.
Chris Cooper, et ala. Tourism Destination(4 A’s)b. Planning the service encounter ( 4 elements) Attraction, Accessibilities, Amenities (Facilities), AncillaryServices (Tourist Organization).Consumer wants/benefit sought,The service provision philosophy, The service product offer, The service delivery system.
Christie Mill, et alTourism Destination MixAttraction, Facilities, Infrastructure,Transportation, and Hospitality
Donald Getza. An Event Tourism Typologyb. 3 element attractionc. 3 factor Perspective from participants Infrastructure, Accommodation,Transportation, Attraction,Catering, Retail, Recreation, and Entertainment. Ambient Attraction, Permanent Attraction, Event Essential Services, Generic Benefit,Target Benefit
Clare A.GunnTourism System(Supply Side) Information, Promotion,Transportation, Attraction, Services
Rohit RamaswamyDesign and Delivery Component of Service QualityService Design and Service Delivery
Martin OppermannConvention Cities-image(Journal)Service, cost, image, location, facilities
Maryam KhanEcoserv (Journal)Ecotangible
Parasuraman, et alFive Dimensions ServqualTangible, Reliability,