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An Analysis of Conventional Tourist-jurnal

An Analysis of Conventional Tourist-jurnal

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Published by mahadewi
MICE Management, Bali MICE Destination, Tourist Satisfaction
MICE Management, Bali MICE Destination, Tourist Satisfaction

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Published by: mahadewi on Apr 03, 2010
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10/02/2013

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AN ANALYSIS OF CONVENTION TOURIST’S SATISFACTIONON BALI AS A MICE DESTINATION
By Ni Made Eka Mahadewi
1
)
ABSTRACT
This paper examines convention tourist’s satisfaction levels as they relate totourism especially in MICE Destination of Bali, using a survey of tourists involvinga modified concept and theory of tourism. The result of the analysis indicates that thefactors which determine the satisfaction of the convention tourists over Bali as MICEdestination are tangible
 
and assurance. The tangible factor which mostly obtains positive respond from convention tourists is the indicator of the hotel and itsfacilities. And assurance
 
factor which mostly obtains positive respond is that Bali iscomfortable to be MICE destination. The yardstick factor of revisit and image
 
of convention tourists over Bali, indicates value which is still low. The results showedthat the convention tourists have intention to comeback to Bali and they have positive image on implementation of new regulation of Visa on Arrival (VoA). 89%of the satisfaction of the convention tourists said that Bali is good place for MICEdestination. It is determined by tourist attractions which are interesting to be visited.Keywords: conference/convention and meeting, service quality, satisfaction,destination
INTRODUCTION
The meeting and convention industry is perceived as a “red-hot” industry(Shure on Abbott,2002:56) and one of the healthiest and most growth-orientedsectors within the tourism industry (Abbey,1987).While the term “meetings” coversall forms of meetings, conventions, conferences, symposia, workshops, seminar,congresses, trade shows, exposition, exhibitions and special events (Crouch &Ritchie, 1998 on Abbott, 2002:56), the term “conventions” is described as the entiremembership meetings of the sponsoring organization or association (Rockett &Smillie, 1994) and a form of annual meetings (Astroff & Abbey, 1998).
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Ni Made Eka Mahadewi is a lecturer, Department of Tourism Management, Bali Hotel and TourismTraining Institute, STP Bali: email:emahadewi@yahoo.com
1
 
Bali as a tourist destination, can think of a destination as ‘the focus of facilities and services designed to meet the needs of the tourists’. Mostdestinations comprise a core of the following components, which can becharacterized as the four A’s, such as Attractions, Access, Amenities andAncillary Services, in the form of local organization like convention visitor  bureau (Cooper 
et.al.
, 1993:81). According to Mill
et.al.
(1985:201), at adestination there is a mix of interdependent elements. The elements areinterdependent because in order to produce a satisfying vacation experience,all elements must be present. The destination is composed of attraction,facilities, infrastructure, transportation and hospitality. Getz (1991:45)represented the 7 elements of destination for festival, tourism and events,there are infrastructure, accommodation, transportation, attraction, catering,retail, and recreation or entertainment. The five most influential factors toselect a venue were service, cost, image, location and facilities (Oppermann,1996). Tourism concept and theory were used to this study as shown onTable 1.Table 1, Concept and Theory
 No.ResearcherName of Concept/TheoryFactor Component1.
Chris Cooper, et ala. Tourism Destination(4 A’s)b. Planning the service encounter ( 4 elements) Attraction, Accessibilities, Amenities (Facilities), AncillaryServices (Tourist Organization).Consumer wants/benefit sought,The service provision philosophy, The service product offer, The service delivery system.
2.
Christie Mill, et alTourism Destination MixAttraction, Facilities, Infrastructure,Transportation, and Hospitality
3.
 Donald Getza. An Event Tourism Typologyb. 3 element attractionc. 3 factor Perspective from participants Infrastructure, Accommodation,Transportation, Attraction,Catering, Retail, Recreation, and  Entertainment. Ambient Attraction, Permanent  Attraction, Event  Essential Services, Generic Benefit,Target Benefit 
4.
Clare A.GunnTourism System(Supply Side) Information, Promotion,Transportation, Attraction, Services
5.
 Rohit RamaswamyDesign and Delivery Componenof Service QualityService Design and Service Delivery
6.
Martin OppermannConvention Cities-image(Journal)Service, cost, image, location, facilities
7.
Maryam KhanEcoserv (Journal)Ecotangible
8.
 Parasuraman, et alFive Dimensions ServqualTangible, Reliability,
2
 
responsiveness, assurance, empathy
Sources: Research’s Concepts and Theories (Cooper 
et.al.
,1990; Mill
et.al.,1985;
Getz, 1991;Gunn,1988; Ramaswamy,1986; Oppermann,1996; Parasuraman
et.al.,
1985; Khan,2003)
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