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Globalisation of Cemex

Globalisation of Cemex

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Published by Priyanka1187

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Published by: Priyanka1187 on Apr 04, 2010
Copyright:Attribution Non-commercial

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08/14/2014

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Building
 
the
 
future
 
 
THIS IS CEMEX
CEMEX is a leading global producer and marketer of cement and ready-mix concrete products. In a worldfacing an ever-growing need for housing andinfrastructure development, they help to meet thisdemand by providing quality products and reliableservice to their customers and communities across fourcontinents.Founded in Mexico in 1906, they have grown from asmall regional player to one of the world’s top cementcompanies. Today they operate cement and relatedassets in more than 30 countries and employ morethan 25,500 people.
 
GLOBALISATION OF CEMEX
CEMEX as the name states is a cement factory in Mexico. As, the case goes by we traverse the journey of CEMEX from neo-natal stage to a fully independent, mature and a confident adult. The journey spansacross discovering their gray areas, their core competencies, their strategic in-house and out-house areaof excellence and the hands that have helped them nurture their dreams. CEMEX, a multinationalcompany the 2
nd
largest in the US and the 3
rd
largest in the world is having a capacity to produce 96million metric tons of cement enough to have transformed CEMEX into a key player in the world cementbusiness.Over its journey spanning 102 years a century to go by CEMEX has now being established globally andhas been widely acknowledged in the business circles.The factors that have made the competitive advantage sustainable:
 
continued innovation
 
high level of commitment to customer service and satisfaction proven post merger integratingexpertise
 
digital evolution
 
efficient production
 
distribution and delivery process through sophisticated information systems
 
ability to identify high growth marketing opportunities in developing economy

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