Introduction about the concept – Online Matrimony
Someone said “marriages are made in heaven” - If that’s true then Internet is the new heaven.Some people would rather say that there was a time when marriages were made in heaven.Some may still say, for all we know.Online matrimony is an emerging trend in our very society today. Loads of youngsters now prefer to look for their life partners on these web sites since the medium available with us isfast, user friendly and easy to access- it's now been rightly said that marriages today are possible just at the click of the mouse. Indeed it's a perfect match between our rich traditionand technology. Internet as a medium of match making takes away geographical limitationsand is therefore much more efficient than the traditional avenues for searching our life partner. Online Matrimony portals are in more than one way superior to their counterparts(print) as they allow the various users to know each other better by sharing their personalinformation, their family background, personality, education, outlook towards life etc. So in away individual compatibility is much more through this channel comparable to the generalmatch making process. At present online matrimony is a business which is worth more thanRs.1400 million, over 12 million Indians now use matrimonial websites for searching their life partners, and it is being touted as brimming with a widespread potential.
Matrimony has gone through a tremendous transformation in India. From the days when priests used to get the marriages fixed to the matrimonial portals which provide the users anadvanced platform to interact with their prospective life partners and get to know them better,it has definitely come a long way. In the past, marriages were fixed among the families on the basis of economic standard, caste, religion, job status, age, height, and family backgrounds.They were fixed with the help of relatives, brokers, professionals and astrologers. As thecirculation of newspapers grew in the last few decades, popularity of print media becamewidespread in the form of matrimonial advertisements. With the advent of internet, peopleare moving quickly to these online matrimonial portals for the wide variety and reach of services offered by them to their customers.
Where online portals come in?
Increasingly, the venue of choice of most parties is getting to be the cyberspace these days.At least that is what would seem to be the case if we were to check the rising quantities of investments which is going into this market. Between February and Aug’09, Yahoo Inc andventure capital firm Canaan Partners pumped in $8.65 million, which is nearly Rs 40 cr. inBharat Matrimony, an online marriage portal with more than 7.5 million subscribers run bythe Bharat Matrimony group, which also owns the hot online businesses like ClickJobs.com,IndiaProperty.com, IndiaAutomobile.com and IndiaList.com. Sequoia Capital has invested in
VGSoM, IIT KharagpurPage 3