Bea J. Atienza
Manila, Philippines
Digital Planning Director
McCann Manila (MRM) / January 2012
–
Present
Champions the practice of Digital Strategy within sound Brand Planning
,Identifying the brand challenge or opportunity, relevant consumer insight andoptimal role for digital
Establishes digital strategy standards within the agency
:asset architecture, content strategy, user experience journey mapping,engagement planning
Partners with creative in
the development of propagation-worthy ideas
Drives business growth
by identifying digital initiative opportunities amongexisting clients, and leading strategy development for new business pitches
Develops intelligence pieces
to reinforce agency thought leadership
Mentors two planners
: coaching, career pathing and development of competencies in Brand Planning and Digital Strategy
Develops process flows
to manage workflow within the teamand with partner groups
OTHER AREAS OF RESPONSIBILITY
Regional Social Strategy lead
, creating Social Media education modules,and consulting on social media strategy for regional business
Innovation partner
. Manage product development process to create I.P.as an additional revenue stream
KEY ACCOUNTS
Beverages.
Nescafe, Coca-Cola, Sprite, Chuckie
Confectionary.
Kit Kat
Finance.
Bank of the Philippine Islands
Personal Care.
Rexona, Unilever Block & White, Unilever Eskinol, Unilever Master
Retail.
Ayala Malls
Fastfood.
Jollibee
AWARDS WON
Digital Agency of the Year, 2011
Association of Accredited Advertising Agencies, Philippines
Vietnam
+War Remnants Museum
Hong KongShanghaiTokyo
+ Edo-Tokyo Museum + Sega Arcade Center + Mori Art Museum
Kuala Lumpur
Digital Strategic Planner
McCann Manila (MRM) / Jun 2010
–
Dec 2011
AWARDS WON
Bronze, Best Digital Strategy, 2010
Araw Awards
–
Bank of the Philippine Islands “10K Test”
Araw Award (Finalist), 2010
Nescafe Points, Red Ribbon Dedication Cakes, Christopher Lao Viral
Quantum Leap Award, 2011
McCann Worldgroup Excellence Awards
London
+ Tate Modern + Victoria & Albert Museum + National Gallery + Globe Theater + British Museum + Hampton Court + Natural History Museum
Bangkok
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