Executive

Summary
Ashwin Bhambri – Founder

Awards & Accolades:

Table of Content

1. What we have built Pg 2

2. What we are working on [in development]
Pg 2
3. Credentials Pg 2
4. Application Demo Pg 3
5. Market opportunity Pg 3
6. How will Talentoncampus make money?
Pg 3 – 4
7. Why will you succeed? Pg 4
8. How will you reach your customers?
Pg 4-6
9. Who are your competitors and what makes
Pg 7
Talentoncampus better?
10. Team Pg 8
11. Investors Pg 9
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1.Executive Summary

What we have built

Talentoncampus is a platform for young people to
connect & engage with employers & mentors
through internships, project work, jobs and more
Talentoncampus addresses 2 core problems:
A. The dire employment situation of young
people
B. the difficulty level for Small & Medium sized
businesses to attract top talent resulting in a lot
jobs in this sector not being filled, this problem is
addressed by taking the expensive on campus
recruiting process online
http://www.youtube.com/watch?v=y-Td-
RsNt-8

What we are working on [in development]

A platform for startup & small biz America / World
to collaborate with a young people at universities
& colleges – the University / Biz ecosystem
enabled by collaboration & crowd sourcing tools

This is to complemented by:

1. A SAAS application for colleges & universities in small towns to access
a larger employer pool usually located in big cities
2. A widget that plugs itself to a partner university / college home page &
is interlinked to a large pool of employers hosting their ‘ jobs, projects &
internship’ requirements & updates. See link
http://www.talentoncampus.com/TOC_Widget.pdf

Credentials
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It’s the only internet venture from India that has global appeal with a
user base in the US & UK and has won two International awards the
Technium Challenge & the Lockheed Martin Global innovation award

Application Demo
We are product ready; some complimentary applications are in the
process. For product Demo go to link

http://64.244.63.59/Home/index.aspx

Login: as employer , Username - mentorport@gmail.com | Password

- makingitbig

Login: as student , Username - ashwinn_b@hotmail.com | Password -

testing

or visit www.talentoncampus.com , above URL has a better user

experience

Market opportunity
The online college recruitment space is a $ 5 Billion market globally
and the US alone has a university, college student population of 11
million

More students graduated in 2009 without a career than ever before.

According to a recent survey conducted by the National Association of
Colleges and Employers (NACE), only 19% of the seniors looking for a
job found one upon graduation. But even in good years, less than 10%
of students on average find their internships or first jobs through the
career centers, while the larger job boards continue to focus on more
experienced hires.
Meanwhile, the majority of small and medium sized businesses (SMBs)
do not recruit on campus despite having regular student talent needs.
This is because the large national players dominate the campus
recruiting landscape. According to a 2006 NAS Recruitment study, the
average overall budget for a company recruiting on campus is
$386,634. This means the largest and fastest growing segment of our
economy, SMBs, is priced out of accessing student talent. Therefore,
the majority of students are losing out on career-relevant earning
opportunities while the majority of companies are missing out on lower
cost, educated talent to help them grow their business. We believe this
“missing middle” is the biggest gap in our labor market today and
have designed TOC as a bridge to these huge underserved markets.

How will Talentoncampus make money?

We are making money, our revenue streams are as follows
 Page 4 of 11
1. Employer Branding Services - Yahoo & Wal Mart are paying
clients. See link http://talentoncampus.com/Purchase_Order.pdf

Our pilot with Yahoo has been successful , see link

http://www.vimeo.com/7659013 & http://www.vimeo.com/7659013

The next phase is a $ 150,000 National Campaign and in time a global

campaign estimated at $ 1 Million. P.S. realistic estimates , a minimum
global campaign spend for Yahoo is 1 Million $

2. Subscription from Employers - that shall include A. unlimited

access to database & B. unlimited job Posts. he market acquisition and
pricing strategy is to first offer services on a freemium mode and after
the initial value proposition is established & penetration pricing
strategy to get existing & the next round of customers to pay
Freemium, 0 - 3 months > Penetration Pricing , 4 - 8 months
A. Mom & Pop / Startups , between 1-15 employees $ 9.99 @ 3 Months
B. SMBs’ ,15 – 50 employees $ 24.99 @ 3 months
C. Large Businesses , 50 – 500 employees $ 49.99 @ 3 Months
D. Fortune 2000, 500 Employees Plus $ 119.99 @ 3 Months

3. Student Account Upgrade - $ 1 / month, $ 3 month & $ 5 Month

on various value added utilities. On getting to 1 million students we
introduce value added utilities, even if 20 % buy at $ 1 we still make $
200,000 / month.

Why will you succeed?

We got the basics right - solve a compelling problem and address a
huge market space and are good at technology. Nah thats still isnt
what it tales to be successful

Heard of Gary Dhal the guy who made millions selling Pet Rocks to the
world , you those were actually lifeless rocks - sheer marketing
genius :) http://en.wikipedia.org/wiki/Pet_Rock

Well [I cant be humble here] we are amazing at Marketing & Biz

Development and can pull off a viral when ther timings right. To
validate the same find a dossier of the marketing & biz development
progress we have made thus far [with very little money] in the section '
How will you reach your customer'

How will you reach your customers?

 1 million students by March 2011
 10,000 employers by March 2011
 A global presence across 3 English speaking markets UK, USA & India
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41

US companies, medium & large organizations of which a few are

Fortune 500 have expressed an interest in going with us on a beta
through a process of Online Surveys followed by direct talks and
personal meetings These include: Applied Materials, National
Instruments, Seton Healthcare Network, NetQos, BancVue, Shell, Home
Depot, Cirrus Logic, Honeywell, Texas Health & Human Services,
Grande Communication, Toppen Dupont Photomask, Dressor Wayne,
City of Austin and MTV Networks.

For Validation
See Link:
http://121.242.158.132/IQResource/mentorport/TOC
%20Corporate%20Survey%20Findings.doc
Also logon to www.surveymonkey.com with ‘Username’ >
lacey.denton & Password > gettingfunded

Client acquisition via innovative marketing

Acer, Google & Microsoft are clients in the making. Wal Mart & Yahoo
are existing clients. We figured getting these big brands on board and
have their employees interacting with a young audience would catalyst
the trend we are initiating.
Getting these guys as clients is not easy, would take years with a
conventional approach. We hacked this code with an innovative
marketing approach, we approach these clients with a proposition they
can’t say ‘NO’ or repositioning our product / service line to address
pain areas so we get an immediate ‘buy in’ Acer is an example we
have sighted

ACER
 Page 6 of 11
This is about assisting in building a new direct sales channel for ACER
at colleges & universities by engaging student sales reps on campus.
The interns / sales reps at campus compete with each other and push
‘Group Buy’ a FB & TOC App for ACER we built that entails a student
group of 500 collectively buying a ACER laptops at a special price

Partnership with Universities

TalentOnCampus has inroads and a good working relationship with the
leading universities in Wales that include Cardiff University, the
University of Swansea, Glamorgan University, other universities and
technical institutes
For the UK side of our business our university relations bridge program
is supported and facilitated by International Business Wales
http://www.ibwales.co.uk/ . IB Wales identifies the point of contact and
initiates meeting with any universities we need to connect with in
Wales. TalentOnCampus is also a Technium incubate company and is
supported by the Technium incubator Network

We have also made significant business development progress with

some well established relationships with universities in place , see link
–

http://www.talentoncampus.com/marketvalidation/Market_Validation.pdf

Partnering with university / college career centers to reach a student

audience is important and we do this quite effectively by simply
sending across posts of the most relevant jobs & internship positions
that we create exclusively , they in -turn mail it to all their students.
This is in a module format with a built-in sign in.
See link http://www.talentoncampus.com/sramanamitra/

No agreements, MoU's etc but we still get to partner with them fast &
easy. At this time our outreach program entails 100 colleges &
universities in the US and over 150 in the UK, India, Australia, UAE,
New Zealand and other countries.

The Business Process

 Page 7 of 11

A
bit

more on how we reach our customers is talked about in the next

section

Who are your competitors and what makes Talentoncampus

better?

In our pursuit of creating an Employer & university, college [young people’s]

collaborative ecosystem there are no competitors we know of addressing this
space
 Page 8 of 11

In terms of a platform for young people to connect & engage with

employers

www.brazencareerist.com/ is a competitor we like and respect.

www.bravenewtalent.com & www.zumeo.com are 2 others in the
space we know of

Our unfair advantage that competition cannot replicate

1. Viral Web Apps – we have built a few and conceptualized many
webapps that are viral. These web apps can be launched
independently however are used as vehicles that build traction around
our portal. ‘Group Buy’ is one particular webapp that we shall be
launching on Facebook soon in conjunction with ACER Computers – this
provides for a large group of buyers to dictate the price of an item e.g.
Laptop via a collective group bid or vice versa by a company
2. Mentoring Expertise – the mentoring component is a huge value
add to Talentoncampus customers both students & employers. We
have an unparalleled expertise in getting the best mentors on board on
TalentOnCampus as in the past we created one of the worlds largest
community of proactive mentors. See link
http://www.surveymonkey.com/s.aspx?
sm=CYZnSCiqavp1GB0Zk1G_2fRg_3d_3d
3. Strategic Alliance with Yahoo – our relationship with Yahoo is
more than just being a service provider , its about being partners with
them to reach a common audience. Recruiting 1000 volunteers for
Yahoos school campaign via our portal and promoting the same
definitely helps our virility. See link to a volunteer driven activity for
Yahoo - http://www.vimeo.com/7659013
4. Business Process Expertise -
http://talentoncampus.com/Lead_Generation_Process_Flow1.pdf
5. Bandwidth & support from the consortium of the Welsh
Legislative Assembly, Technium & International Business Wales

Our secret sauce to success is WIKINOMICS, we understand the Art of

mass Collaboration the best see link
http://talentoncampus.com/logopuzzle_copy1.jpg

In time TOC shall be co-managed and operated by the most

enthusiastic students , we find them through a series of contests we
run. We are staring one soon where we get new product & feature
ideas for TOC through coding contests. We have conceptualized 5
different contest themes. We differentiate our selves from competition
in a lot of ways , while they simply serve as job post aggregation
platform diverting users to job boards of companies our focus is on the
creation on new & exclusive opportunities for students Our focus is on
the hidden job market – jobs that can be created by the fusion of
enthusiasm of student talent & real time needs of startups and small
biz but are ignored because of a resource crunch. We are a platform
 Page 9 of 11
for student Intrapreneurship & job creation, not a job board with job
listings e.g. most of our job post listings are illustrated as ‘future
positions’. http://en.wikipedia.org/wiki/Intrapreneurship
Team

Ashwin Bhambri, Founder

New-Delhi, IN
http://in.linkedin.com/in/ashwinbhambri
Ashwin is an award winning technopreneur with a Masters in International
Business with 8 years of corporate and 3.5 years of entrepreneurship
experience. He has worked in various national and international level
positions in marketing, sales, finance & technology at Reliance Infocomm,
National Bank Financial and was the brains behind many IT based products &
mass marketing campaigns. He is also a part-time inventor and is inclined to
social entrepreneurship for the downtrodden. Ashwin contribution in the
space of Mentoring is well known and supported by the Dept. of Science &
Technology Government of India , he created one of the worlds larges real
time mentoring communities , see link
http://www.surveymonkey.com/s.aspx?
sm=CYZnSCiqavp1GB0Zk1G_2fRg_3d_3d &
http://121.242.158.132//InvestorSource/iqresource/mentorvideo/video.html

Yogendra Thakur , CTO Greater

Boston Area, USA
After graduating from IIT Madras with Masters degree in Computer Science,
Yogendra started his professional career with American Megatrends, Atlanta
based Software OEM company. Yogendra has designed centralized
management station for all AMI devices. From 2007 Yogendra is offering
consulting services to clients in US, specially solutions based on .NET
technology. Yogendra has 8+ Years of Software Experience in US.

Douglas Whatley, Working Advisor

Austin , Texas
Dedicated a professional life to building Human Resources-related businesses
that have focused on Human Capital including HR, Recruiting, Coaching,
Outplacement, Training and Organizational Development. Have been
published in newspapers, magazines, and journals and been a public
speaker/lecturer for industry events, Fortune 500 Corporations, small
businesses, community/civic functions, and colleges/universities. Doug built
in-roads for Talentoncampus in the US and got a buy in from 41 beta clients
[US based]

Fabian Mathews, Manager

New – Delhi, IN
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Fabian Mathews is a Commerce Graduate with over 6 years experience in HR
and BPO hiring. He has worked in a HR function at GE and DELL and
understands the skill of mass recruiting well and doubles up as an excellent
community services manager

Investors & Incubation

The following institutions & people have invested in Talentoncampus thus far

1. Lockheed Martin & The IC2 Institute at the University of

Texas at Austin An investment was made in the market
validation & client acquisition process. The
IC2 Institute www.ic2.org at the University
of Texas at Austin made a service based
investment, provided this line of service to
Talentoncampus. Their investment was
towards market validation by securing 41
beta clients for Talentoncampus
Investment Type – Grant

2. IQ Resource Pvt. Ltd

IQ Resource Pvt. Ltd a leading technology
and business process outsourcing firm
made a service based investment in the
Technology development of
Talentoncampus primarily towards
prototyping

The total investment or cost of service

was $ 20,000
Investment Type – Value of Service
3. Taranjit Singh Jaswal
Taranjit Has made an
investment of Rs. 3 L
Principal ICIC Lakhs in
Ventures | Angel Talentoncampus it’s been provided
Investor, Mumbai as a soft loan, line of credit
Angels on flexible terms. Taranjit is in
the VC space and is an active angel investor
with the Mumbai angels
Investment Type – loan to be repaid on
 Page 11 of 11

4. The consortium – Welsh Legislative Assembly , Technium

& IB Wales
An aggregate investment of 50 K GBP has
been granted to Talentoncampus from the
consortium.
This entails:
A. A dedicated account manager [on sharing
basis] for Talentoncampus
B. Incubation facility & office space for 12
months
C. Business services – Marketing, Branding,
Legal from listed service providers to a limit
of 20 K GBP
Investment Type – Grant