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Final Report Zainab Lipton

Final Report Zainab Lipton

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Published by zainab22n
Lipton Yellow Label
Lipton Yellow Label

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Published by: zainab22n on Apr 06, 2010
Copyright:Attribution Non-commercial


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Positioning Statement & Market Analysis Prepared By:Ariba Mehtab : 11059 Zainab Anwer Noorani : 11480 Report On :Lipton Yello Label Tea Class M.B.A (Morning) 9:00 to 12:00 Submitted To : Mohammead Azam Khan Announced date: Tuesday, 16 
March, 2010 Due Date: Tuesday, 06 
April, 2010 
Table of Contents 
Contents: Page#
1 Positioning Statement Of Lipton
Yellow Label 4
Introduction Of unilever 53.
Product Category
istory of Tea 6 & 7
Tea In Pakistan 84.
Executive summary 95.
Product Name Lipton Yellow Label 10, 11 & 126.
Overview Of Pakistan·s Tea Indusrty 137.
Target Marketing 148.
Statement of need or opportunity 159.
Core benefit proposition 1510.
Market Segmentation of Lipton Yellow Label 16 & 1711.
SWOT Analsis Of Lipton Yellow Label 18 & 1912.
Primary Competitive Alternative 20 & 2113.
Primary Point of difference of Lipton Yellow Label 22 & 2314.
4P·s of Marketing Lipton Yellow Label 24 to 2915.
Positioning of Lipton Yellow Label 3016.
Brand Repositioning & its types 3117.
Brand Repositioning of Lipton Yellow Label 32 & 3318.
Questionnaire for consumers 3419.
Summary of findings 3520.
Graphs 36, 3721.
Thank You 38
The profound Thanks goes to ALLA
Almighty ,most gracious most merciful whomalone we worship and ask for help.This report was arguably one of the most painful yet thrilling experiences in thissemester. There were times when we were thankful, times when we werefrustrated, and times when we were filled with disbelief and at last we weresuccessful in fulfiling our task and we have an above average report for you all toread.Thanks to Allah for giving us the skill as well as the will to survive with our headsheld high throughout.We would also like to Thank our Teacher Dr.Mohamed AzamKhan (Principles of Marketing) who have been providing guidance and suport duringthe whole process of our report. To our parents and family who have supported us,our salutes!Thanks to those anonymous angels at Lipton who helped us get information aboutthe industry.Making this report has immensely helped us in understanding the skills ofMarketing. Thanks!And finally « thanks to those cups of tea we·ve l had during this report!!
Sup Assignment & Project POM for MBA Spring 2010

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