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Apple Tmia

Apple Tmia

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Published by: ggupta_47 on Apr 06, 2010
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APPLE HISTORY
1976–1980
: Saw apple's first product being sold (pi. Sold as an assembled circuit board,it lacked basic features such as a keyboard, monitor,) Apple was established on April 1,1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personalcomputer kited case. Went on sale in July 1976 and was market-priced at $666.66.January 3, 1977 Wayne sold his share of the company back to Jobs and Wozniak for $800. Mike Markkula provided essential business expertise and funding of $250,000during the incorporation of apple.The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire(Wikipedia, 2009). By the end of the 1970s, Apple had a staff of computer designers anda production line. The Apple II was succeeded by the Apple III in May 1980 as thecompany competed with IBM and Microsoft in the business and corporate computingmarket.1981–1985: Lisa and Macintosh1983 and became the first personal computer sold to the public with a GUI, but was acommercial failure due to its high price tag and limited software titlesThe Macintosh 128K, the first Macintosh computer in 1984, Apple next launched theMacintosh. Its debut was announced by the now famous $1.5 million televisioncommercial,Apple's sustained growth during the early 1980s was partly due to its leadership in theeducation sector, attributed to their adaptation of the programming language LOGO, usedin many schools with the Apple II. The drive into education was accentuated inCalifornia with the donation of one Apple II and one Apple LOGO software package toeach public school in the state.(wikipedia,2009)
1986–1993: Rise and fall
In 1989 Apple released its first "portable” Macintoshcomputer i.e. The Macintosh Portable. Apple during those years also experimented with anumber of other failed consumer targeted products including digital cameras, portableCD audio players, speakers, video consoles, and TV appliances. They also investedheavily in the widely documented, problem-plagued Newton division based on JohnScullery’s unrealistic market forecasts. However, all of these failed experiments weretaking its toll on Apple’s market share and its stock prices continued to slidespectacularly (wikipedia,2009)
 
1994–1997: Attempts at reinvention
The much hyped but failed Newton was Apple's first forayinto the PDA markets however it helped pave the way for the Palm Pilot and Apple'svery own IPhone. In 1997 at the Macworld Expo, it was revealed that Microsoftinvested150 million dollars in Apple’s non-voting stock and that Apple and Microsoftwere to release a new version of Microsoft Office for the Macintosh. Apple thenintroduced its Apple Store, tied to a new build-to-order manufacturing strategy in November 10, 1997 and the very next year they announced the purchase of Macromedia'sFinal Cut software, thus venturing into the digital video editing market.However it was on October 23, 2001, Apple introduced the iPod digital music player which till today is the market leader in portable music players and in May the same year Apple opened its first official Apple Retail Stores in Virginia and California. In 2002Apple purchased Nothing Real for their advanced digital compositing application ShakeAnd in 2003, they launched Apple's iTunes Store; offering online music downloadswhich was integration with the iPod, (Wikipedia, 2009)
The iPod
Main article:iPodIn October 2001, Apple introduced its firstiPodportabledigital audio player . The iPod started as a 5 gigabyte player capable of storing around 1000 songs. Since then it hasevolved into an array of products including theMini(now discontinued), theiPod Touch, theShuffle, theiPod Classic,the Nano, and theiPhone.As of January 2010, the largest storage capacity for an iPod was 160 gigabytes.
2005–present: The Intel partnership
Company headquarters on Infinite Loop in Cupertino, California.January 9, 2007, CEO of Apple Computer Inc, Steve Jobs announced that, AppleComputer Inc. would henceforth be known as Apple Inc. This event also saw theannouncement of the iPhone and the Apple TV.Apple the very next year in July launched its Apple Store to sell third-party applicationsfor the iPhone and iPod Touch (Wikipedia, 2009)
 
Many harmful toxins eliminated.has worked hard to eliminate many of the toxins used in manufacturing a note book.Take, for example, the mercury used in backlights and the arsenic contained in the glassof traditional displays and more such harmful toxins. Apple has removed these toxinsfrom Mac Book computers, and the same has been done for Apple LED Cinema Display,iPod touch, iPod classic, iPod nano, and iPhone 3G, which are used on a day-to-day basisand by a large amount of customers.
Pages 120Figures 22
 Tables 13
Technical report overview
 There are numerous examples throughout modern history of disruptivetechnologies appearing, apparently from nowhere, to displace existingtechnologies and the industries and vendors that grew up aroundthem.In the consumer technology space, the phenomenal adoption of mobilephones springs quickly to mind, but equally innovations such as thedesktop computer, video recorders, the iPod and iTunes, flat-panel TVs,digital/personal video recorders (DVRs/PVRs) and Internet TV havecaused – and continue to cause – disruption in markets and shifted thebalance of power in entireindustries.A number of rapidly evolving trends, technological advances andconsumer behaviors are changing theshape of consumer technology markets, and in turn combining tocreate new consumer technology productclasses and markets. As a result, a number of traditional businessmodels are under threat. This report aims to provide insight into the patterns and characteristicsof potentially disruptive technologiesand the cultural trends that are shaping consumer technologydisruption, by analyzing the factors thatcombine to create disruption. Armed with this knowledge businessescan turn disruption from a threat intoan opportunity. The report applies this knowledge and asks the all-important question: Which consumertechnologies are most vulnerable to disruption?

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