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Sreelethers Footwear Retailing

Sreelethers Footwear Retailing

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Published by abhijitsamanta1
A research paper on Sreelethers, the footwear retailer of India.
A research paper on Sreelethers, the footwear retailer of India.

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Categories:Types, Research
Published by: abhijitsamanta1 on Apr 06, 2010
Copyright:Attribution Non-commercial

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10/24/2012

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 1
2010
SREELEATHERS
The Footwear Retailing
Abhijit Samanta
International School ofBusiness & MediaKolkata
 
 2
Table of contents
Sl No. Topic
 
Page No.
 
1
Company Overview 3
2
General Details 3
3
Methodology 3
4
Objective 4
5
Target customers 4
6
Esplanade as the location 5
7
Store Design and layout 5
8
Drawbacks of ground floor 6
9
Drawbacks of first floor layout 8
10
The visual merchandising 8
11
The merchandise Gents Section 9
12
Ladies Section 9
13
Pricing 9
14
Promotional activity 10
15
Service 10
16
Competitors 11
17
Conclusion 11
18
Recommendation 11
 
 3Sreeleathers has made the dream of the founder true to make strong and decent shoes that couldbe affordable for every average Indian. Sreeleathers sells genuine leather shoes and accessories tothe larger populace of society. Already a leader in the Eastern part of India, the company dreams toperceive itself as the top leather shoes and accessory seller of the country. Affordable price. Extracomfort. High street design. With these three key strengths the Sreeleathers brand is ever active totransform itself from just a brand to the world class one.
 
Name of Store: Sreeleathers
 
Location: 3,4 Lindsay Street, New Market, Kolkata, West Bengal
 
Store Format: Speciality Store (Footwear)
 
Pricing Strategy: EDLP (Every Day Low Pricing)
 
Major Competitors: Khadims.
 
Store Operation Time: 9 am to 11 pm.The basic information is collected from the above mentioned retail outlet. One of the majorproblems in collecting the quantitative information is that the store itself is not ready to provideany kind of quantitative information.Only qualitative information is collected by visiting their retail outlet on the above mentionedaddress. The store manager only allowed our team to move around in the shop and just see theirproducts and everything just like a customer.The project is done mostly depending on the qualitative information because of lack of quantitativedata.
Company OverviewGeneral Details:Methodology:

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