3Sreeleathers has made the dream of the founder true to make strong and decent shoes that couldbe affordable for every average Indian. Sreeleathers sells genuine leather shoes and accessories tothe larger populace of society. Already a leader in the Eastern part of India, the company dreams toperceive itself as the top leather shoes and accessory seller of the country. Affordable price. Extracomfort. High street design. With these three key strengths the Sreeleathers brand is ever active totransform itself from just a brand to the world class one.
Name of Store: Sreeleathers
Location: 3,4 Lindsay Street, New Market, Kolkata, West Bengal
Store Format: Speciality Store (Footwear)
Pricing Strategy: EDLP (Every Day Low Pricing)
Major Competitors: Khadims.
Store Operation Time: 9 am to 11 pm.The basic information is collected from the above mentioned retail outlet. One of the majorproblems in collecting the quantitative information is that the store itself is not ready to provideany kind of quantitative information.Only qualitative information is collected by visiting their retail outlet on the above mentionedaddress. The store manager only allowed our team to move around in the shop and just see theirproducts and everything just like a customer.The project is done mostly depending on the qualitative information because of lack of quantitativedata.
Company OverviewGeneral Details:Methodology: