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Public Affairs Blogs4

Public Affairs Blogs4

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Published by cecinsider

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Published by: cecinsider on Apr 06, 2010
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05/12/2014

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© 2009 The Corporate Executive BoardCompany. All Rights Reserved.
Chevron¶s issue-focused blog,The Amazon Post, educates the publicon its position and countersmisinformation for journalists to citein news articles.
Source:http://theamazonpost.com/
 
Chevron states the intent of theblog on the homepage.Chevron allows readers tosubscribe to updates via Email,RSS, and Twitter.Chevron commits resources to translate all of thecontent into Spanish since the lawsuit is beingdisputed in Ecuador.
The Amazon PostObjective
:Chevron creates a blog toshare its side of the story in amulti-billion dollar lawsuitagainst the company.
Audience
:While read by a variety of stakeholders, the blog¶scontent is primarily targetedfor journalists (in English andSpanish) who report on thelawsuit.
Style
:The posts themselves are in-depth and factual versus shortand entertaining.
Chevron¶s The Amazon Post
 
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© 2009 The Corporate Executive BoardCompany. All Rights Reserved.
B
eyond the RowsObjective
:Monsanto creates a publicblog to identify issues of public concern and present itsemployees¶ views in a clear and accessible format.
Audience:
The blog, while intended for adiverse internal and externalaudience, is primarily for detractors of Monsanto¶smission.
Style:
The blog balances featurestories on Monsanto clientsand employees withexplanatory posts on keyissues.Monsanto¶s
B
eyond the Rows
blogfeatures robust employee blogger profiles to foster a personalconnection with the blog¶s readers.
Source:http://blog.monsantoblog.com/about-the-bloggers/
Monsanto¶s
B
eyond the Rows
 
Monsanto encouragesemployees to shareprofessional credentials andpersonal tidbits on their blogger profiles.
 
3
© 2009 The Corporate Executive BoardCompany. All Rights Reserved.
General Motors invites guest bloggers toadd credibility to GM positions on keyissues.GM¶sFastLane Blogfeaturesinfluential guest bloggers to bolster the company¶s position on keyissues.
Source:http://fastlane.gmblogs.com/archives/2009/0
3
/america_must_support_efforts_to_repower_the_auto_industry.html
G
eneral Motor¶s The FastLane
B
log
 
FastLane
B
logObjective
:GM¶s FastLane blogdiscusses future products andservices as well as importantissues facing the company.
Audience:
The blog is targeted at GMenthusiasts who are keen tolearn about the latestdevelopments at GM.
Style:
GM¶s interactive blog allowsreaders to create personalprofiles. GM also hostsfrequentwebchatson specificissues (e.g., environment,energy) to share its position,respond to criticism, andanswer questions.GM combines productand service posts withbusiness and issues-related posts to paint aholistic picture of thecompany.

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