Is that really a TARGET?
Start with demographic and genderAdults age 18-34Layer in likelihood for Value Seeking
“Price is more important to me than brandnames”
Layer in aptness for consuming fast food
“Often I eat my meals on the run”“I don't have very much interest in cooking”“I prefer picking up quick meals to cooking”“I tend to make impulse purchases”
A18-34 (68MM)& Value Seeker(44MM)
A g r e e w i t h 3 o r m o r e