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Cocacola Ppt

Cocacola Ppt

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Published by shravani_marasu

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Published by: shravani_marasu on Apr 07, 2010
Copyright:Attribution Non-commercial


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Coca-Cola IndiaParag Waghode 59 Sunil Natekar 41 Mayur Utekar 58 Sachin Sawant 51 Yogesh Kakade25 Narendran N 38
Coca-Cola IndiaLeading player in the Indian beverage market A Fortune 500 company in India (73rd Position) Coca Cola India with PepsiCo forms “Duopoly” Includes 24 Company-owned bottling operations Left India in 1977 having a row with Government Came backin 1993 & acquired local brands
Objectives of CCITo increase size of worldwide Coca Cola enterprise To gain 60% of the markets for soft drink industry To achieve a 20% return on capital employed To survive current market war with competitors To increase awareness of the product on market

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