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Haldiram Marketing Mix

Haldiram Marketing Mix

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Published by Syiem

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Categories:Types, Research
Published by: Syiem on Apr 07, 2010
Copyright:Attribution Non-commercial

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01/16/2013

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A presentationA presentationdeveloped by:developed by:
 Dylan R J Syiem Dylan R J Syiem
 
An introduction to the Namkeentrend-setter
OverOveraaperiodperiodspanningspanningsixsixandandaahalhalfdecades,decades,thetheHaldiram'sHaldiram'sGroupGrouphadhad emergedemergedasasaa
household householdnamename
forforreadyready--toto--eat eatsnacksnackfoodsfoodsininIndiaIndia..It Ithadhad comecomeaalonglongwaywaysincesinceitsitsrelativelyrelativelyhumblehumblebeginningbeginninginin19371937asasaasmallsmalltimetime sweet sweetshopshopinin
Bikaner Bikaner 
,,ininthetheRajasthanRajasthanstatestateof ofIndiaIndia..
InIn19371937,,
anga
angaBishen BishenAgarwa Agarwal,,
(
popularly
(
popularlyknownknownasasHaldiramHaldiram),),openedopenedaa smallsmallsweesweetshopshopininBikaner,Bikaner,aasmallsmalldistricdistrictininRajasthanRajasthan..BikanerBikanerhadhadaalargelarge numbernumberof ofsweesweetshopsshopssellingsellingsweetssweetsasaswellwellasasnamkeensnamkeens..
BhujiaBhujiasesev  ,,
aasaltysaltysnacksnackpreparedpreparedbybyGangaGangaBishenBishen,,waswasveryverypopularpopularamongamong thetheresidentsresidentsof ofBikanerBikanerandandwaswasalsoalsopurchasedpurchasedbybytouriststouristscomingcomingtotoBikanerBikaner..
InIn19411941,,thethenamename'Haldiram's'Haldiram'sBhujiawalaBhujiawala''waswasusedusedforforthethefirsfirsttimetime......
 
W
hy a trend-setter?
It ItwaswasthethefirsfirstcompanycompanyininIndiaIndiatotobrandbrand''namkeensnamkeens ..
It ItwaswasalsoalsooneoneoofthethefirsfirstcompaniescompaniesininIndiaIndiatotoopenopenaa
restaurant restaurant 
ininNewNewDelhiDelhiofferingofferingtraditionaltraditionalIndianIndiansnacksnackfoodfooditemsitemssuchsuchasas panipuripanipuri ,, chatpaprichatpapri ,, thusthuscateringcateringtotoaanichenicheof ofsocietysocietytherebythereby
makingmakinghygienehygiene
thethemainmainfocusfocus..
T
he
T
hegroupgroupalsoalsopioneeredpioneerednewnewwayswaysoof 
p
ackaging
p
ackaging
namkeensnamkeensincreasingincreasingtheirtheir shelf shelf--lifelifefromfromlesslesstotoaaweekweektotomoremorethanthansixsixmonthsmonthsusingusingthethelateslatest  technologytechnology
(
packaging
(
packagingof offoodfooditemsitemsininnitrogennitrogenfilledfilledpouches)pouches)..
Haldiram'sHaldiram'srestaurantsrestaurantsininDelhiDelhialsoalsousedused
innovativeinnovativewayways 
totoattracattract customers,customers,likelikeemployingemployingspecialspecialplayplayareaareaforforchildrenchildren..
T
o
T
ocatercatertotoNRI'sNRI'sandand foreignforeigntourists,tourists,whowhohesitatedhesitatedtotoconsumeconsumeunhygienicunhygienicsnacksnackfoodsfoodssoldsoldbybythethe roadsideroadsidevendors,vendors,itsitsrestaurant restaurantlocatedlocatedininSouthSouthDelhiDelhiusedusedspeciallyspeciallypurifiedpurified waterwatertotomakemakesnacksnackfoodsfoodsincludingincludingpanipanipuripuriandandchachatpapripapri..

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