MetLife program boosts Next Level
By Eric Decker of BizTimesPublished April 2, 2010Last fall, Next Level Planning & Management, a Milwaukee-based office of MetLife, wasselected to roll out the Retirewise program for the entire state of Wisconsin.The designation has opened new doors for Next Level and has already producedsignificant growth for the firm.Retirewise is MetLife¶s workplace-based retirement and investment education program.So far, MetLife has presented to more than 450 companies across the country,including American Airlines, Ogilvy & Mather, Raytheon, Sephora and others.The plan incorporates similar tools and messages that Next Level has been using withclients for more than 10 years, said Paul Tourville, financial planner with the firm.However, it has exposed the Milwaukee office to a large pool of new potential clients.³We started doing financial education in 2000,´ Tourville said. ³Before (we were part of the Retirewise program) we were working with smaller companies, typically withless than 100 people. Now we¶re in the institutional world, talking to thousands of employees. It¶s put us in a different world.´Over the last seven months, Next Level¶s staff has traveled throughout the state, doingpresentations about the Retirewise program at some of the state¶s largestcompanies, including InSinkErator, Land¶s End, U.S. Oil, Alliance LaundrySystems, RBP Chemical Technologies and more.The Retirewise program is a series of four two-hour seminars that provide acomprehensive view of retirement planning. During the seminars, employees areasked how they envision their retirement. They are introduced to planning andinvestment techniques and examine potential income streams during retirement. At the end of the program, individuals are able to sign up for a complimentary meetingwith MetLife representatives. The national average for employees requesting aface-to-face meeting is 45 to 50 percent, but Next Level¶s averages are about 80percent, Tourville said.³And the last three (seminars) have been 100 percent,´ he said. Almost all of those who request a personal phone call or meeting with Next Level endup being customers of the firm, Tourville said.