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Chapter 27 Section 2- The American Dream in the Fifties

Chapter 27 Section 2- The American Dream in the Fifties

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Published by: Notapedia on Apr 08, 2010
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05/12/2014

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 Notes taken from,
The Americans,
 by McDougal LittelU.S. History Jason Saba
CHAPTER 27: ³The Postwar Boom´ ______________________________________________________ 
Section 2: The American Dream in the Fifties
One Americans Story:
[
no longer added]
The Organization and the Organization Man
More people worked in white-collar jobsConglomerates
Conglomerates:
a major corporation that includes a number of smaller companies inunrelated industriesInvestments in unrelated businesses to prevent their failureFranchises
Franchise:
a company that offers similar products or services in many locations (i.e.McDonalds)Ray Kroc: bought the franchise rights to McDonalds and built more of themSocial ConformitySuccess in business world
loss of creative thinking and individualityConformity replaced individuality
The Suburban Lifestyle
Conformity = American DreamAble to afford new appliancesThe Baby BoomReunion of husbands and wives after WWII + decreasing marriage age + want for largefamilies
the baby boom
B
aby boom:
unprecedented population explosion between the late 1940s and 1960¶sBaby boom
Toy + education industries get $$$
booming economyAdvances in Medicine and Childcare
D
r. Jonas Salk:
developed the polio vaccineDr. Benjamin Spock: advised parents how to raise their kidsWomen¶s RolesWomen= homemaker/housewife1/5 wives disagreed with women¶s roleWomen¶s jobs: secretary, nurse, teacher Paid less than menRespected less than menLeisure in the Fifties New appliances
more leisure time: sports, activities, reading
The Automobile Culture
War 
abundance in petroleum = gas for carsMore Americans bought cars

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