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Geeral EletiGuide 2010
general election guide 2010
02
IntroductIon
by J ML 03
SectIon 1:
Bakg h eli 04
The 2005 General Election Result 05UK politics since 2005 06Cameron’s Conservatives 082010 Opinion Polls 10
SectIon 2
:Gi h Balfl Sas 12
Overview 13The 117 seats the Tories need to gain to orm a government 16The 10 most vulnerable Labour seats to the Liberal Democrats 54The 10 most vulnerable Labour seats to the SNP 55Other ‘Ones to watch’ 56
SectIon 3:
class 2010? 58
Proles o new candidates seeking to replace retiring MPs 59
SectIon 4:
th campaig 81
Campaign techniques 82The Maniestos 84
SectIon 5:
rss 87
Useul links 88Further reading 89Acknowledgements 90
Itrduti
The 2010 Geeral Eleti lks set t be the mst exitig adlsely ught sie 1992. I the plls are rret, Labur’s laterevery uld prdue a pht-fish result ad pssibly a hugparliamet r the frst time sie the 1970s.
Weber Shandwick has produced this handy guide to the campaign to give you an insightinto the issues, the campaign techniques, what the polls mean and what the lie o theland is in the 117 battleground seats the Tories need to gain to orm a government.It is not intended to be an exhaustive guide – we provide links to the key websites anda bibliography or those readers whose thirst or psephological data is not satisedhere – and we can oer more detailed advice and research ourselves on a commercialbasis – but we hope that this provides a useul overview and a tool that will help you tounderstand the campaign and the election night results. I you hold an alternative viewo our constituency and candidate proles, disagree with our analysis, or have any actualcorrections, we would welcome your eedback.For urther inormation about Weber Shandwick’s award-winning public aairs team andour services, please contact me on
020 7067 0303
or email
jml@wbshawik.m.J ML
ChairmanWeber Shandwick Public Aairs
general election guide 2010
03
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