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Project Report

Project Report

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Published by joytoshb

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Published by: joytoshb on Apr 09, 2010
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07/24/2013

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 1
A PROJECT REPORT ON³MARKETING MANAGEMENT´SUBMITTED FOR PARTIAL FULFILLMENT OF AWARD OFB.PHARMACY VIII SEMESTER ELECTIVE EXAMINATIONPHARMACEUTICAL MARKETINGPHAR- 485(D) PBYJOYTOSH BANERJEETOMR. SATYENDRA SINGHLECTURER, DEPARTMENT OF PHARMACEUTICAL CHEMISTRYRAJIV ACADEMY FOR PHARMACY, MATHURAUTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW, UTTAR PRADESH,INDIA2009-2010
 
 2
CERTIFICATE
Certified that
Joytosh
Banerjee
has carried out the project work entitled ³
Marke
ti
ngManagemen
t
´ for the partial fulfillment of B. Pharmacy VIII semester Electiveexamination from
Utt
ar Prade
sh
Tec
h
n
i
cal
U
n
iv
er 
sity
, Lucknow. The projectembodies result of work carried out by the student and the contents of the project do notform the basis for the award of any other degree to the candidate or to anybody else.
S
U
PERVI
SO
R
M
r. Satyendra SinghLecturer Department Of Pharmaceutical ChemistryRajiv Academy For Pharmacy
M
athura (U.P.) 281001
F
O
RWARDED BY-
Dr. (Prof.) Devender PathekDirector Rajiv Academy For Pharmacy
M
athura (U.P.) 281001Date: 31/03/10
 
 3
ACKN
O
WLEDGEMENT
Today,
while writing this
ack 
n
o
wle
d
gement
,
I
ca
n feel
a
sense
o
co
ntent
a
s I h
av
e
acco
mplishe
d
 
a
gre
a
t j
ou
rne
y
u
ll
o
n
o
wle
d
ge
,
life l
o
ng experien
c
e
a
n
d
 
a
n
u
nf 
o
rgett
ab
le s
u
 pp
o
rt
a
n
d
 g
u
i
da
n
c
e
o
f m
y
te
ac
hers
a
n
d
 
co
lle
a
g
u
es.I
o
we m
y
th
a
n
s t
o
 
a
ll the respe
c
te
d
pe
o
 ple wh
o
h
av
e their wh
o
le he
a
rte
d
s
u
 pp
o
rt in m
ak 
ing this pr 
o
 je
c
t rep
o
rt
a
s
ucc
ess.First
a
n
d
o
rem
o
st
,
m
y
th
a
n
s g
o
t
o
the Almight
y
 
a
n
d
m
y
p
a
rents.I w
ou
l
d
li
e t
o
express m
y
gr 
a
tit
ud
e
a
n
d
sin
c
ere
a
n
d
h
u
m
 b
le th
a
n
s t
o
Mr 
. Satyendra Singh
(L
e
c
t
u
rer 
,
Dep
a
rtment
o
f Ph
a
rm
ac
e
u
ti
ca
l Chemistr 
y)
R.A.P.
,
M
a
th
u
a
wh
o
g
u
i
d
e
d
me in
 b
ringing this pr 
o
 je
c
t rep
o
rt t
o
 
a
ll.
T
his
ack 
n
o
wle
d
gement will rem
a
in in
co
mplete with
ou
t
ack 
n
o
wle
d
ging the tw
o
m
o
st eminent pers
o
n
a
lities
o
f the
co
llege. With
a
ll
du
e respe
c
t
a
n
d
tr 
u
e sense
o
f gr 
a
tit
ud
e
a
n
d
 
ob
lig
a
ti
o
n
,
Iw
a
nt t
o
 
ack 
n
o
wle
d
ge h
o
n
o
ab
le Dr. De
v
en
d
er P
a
th
ak,
 
(
Dire
c
t
o
,
a
 ji
v
A
cad
em
y
F
o
r Ph
a
rm
acy,
 M
a
th
u
a)
 
a
n
d
Pr 
o
f.
(
Mrs.
)
 
Kamla Pathak 
 
(
De
a
n
)
o
r their 
 b
lessings.At l
a
st
,
I w
ou
l
d
li
e t
o
th
a
n
m
y
 
 ba
t
c
h p
a
rtners
a
n
d
e
v
er 
yo
ne wh
o
were
d
ire
c
tl
y
 
o
r in
d
ire
c
tl
y
 in
vo
l
v
e
d
in m
y
pr 
o
 je
c
t rep
o
rt.
Joytosh BanerjeeRoll No. 0606650019
B.Ph
a
rm. IV
th
y
e
a
a
 ji
v
A
cad
em
y
F
o
r Ph
a
rm
acy
 M
a
th
u
a,
U.P.DA
TE:
31 .03.10P
L
AC
E:
MA
TH
URA

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