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University Of Caloocan City

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THE STATISTICAL REPORT OF DATAS ABOUT CUSTOMER SATISFACTION

OF SECOND YEAR MARKETING MANAGEMENT STUDENTS
REGARDING ON THEIR NETWORK PROVIDER

By.
Robin B. Alap-ap
Kristian Jeo T. Caravana
Joshua B. Caylar
Christian E. Espinosa
Nickerson S. Malana
Joey L. Mirabueno
S.Y. 2009-2010

UNIVERSITY OF CALOOCAN CITY

April 10, 2010
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University Of Caloocan City

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THE STATISTICAL REPORT OF DATAS ABOUT CUSTOMER SATISFACTION

OF SECOND YEAR MARKETING MANAGEMENT STUDENTS
REGARDING ON THEIR NETWORK PROVIDER

A RESEARCH PAPER
Presented to
The College of Business And Accountancy
University of Caloocan City
Camarin, Caloocan City

In partial fulfillment of the requirements for the course

Basic Statistics, Bachelor of Science in Business Administration
Major in Marketing Management

By.
Robin B. Alap-ap
Kristian Jeo T. Caravana
Joshua B. Caylar
Christian E. Espinosa
Nickerson S. Malana
Joey L. Mirabueno

S.Y. 2009-2010
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University Of Caloocan City

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DEDICATION

We would like to dedicate this research work, first, to our Almighty God

who gave us strength, knowledge, and wisdom we’ve needed. Second, to our family who gave

us financial needs and for being understanding in doing our research work. We will also like to

dedicate this research work to our dear professor in Statistics Mr. Gonzales. And lastly, to our

fellow and beloved classmates, friends, and schoolmates for having contribution in the success

of our research work.

-Researchers
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University Of Caloocan City

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ACKNOWLEDGEMENT

We would like to thank the following individual and some Institution because of

the contribution and support to achieve the realization of this research work.

-First of all our Almighty God for giving the researchers the strength, patience,

knowledge, wisdom, and unity to accomplish our research work.

-Our professor in Statistics, Mr. Gonzales for giving this task for us to apply

our knowledge to future project.

- The students of marketing management 2A, 2B, 2C, and 2D by giving their time

to answer our survey questioner prepared.

- We would like to thank also our parent for being supportive, and understand on

doing research paper.

-Thank you also on the web-site of SMART, GLOBE, and SUN CELLULAR.

for giving and imposing information about their respective network.

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University Of Caloocan City

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-Thank you to the website http//:www.scribd.com for their great help to accomplish this

research study.

TO GOD BE THE GLORY!!

-Researchers
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TABLE OF CONTENTS

CHAPTERS PAGES

1. THE PROBLEM AND ITS BACKGROUND

Introduction………………………………………………......................1
Background of the Study……………………………………...………...5
Statement of the Problem….……….……………………………………6
Significance of the Study………………………………………………..7
Definition of Terms……………………………………………………...8

2. REVIEW OF RELATED LITERATURE AND STUDIES

Related Literature………………………………………………………10
Related Studies…………………………………………………………12
Synthesis of Related Studies…………………………………………...15
Research Paradigm……………………………………………………..16

3. METHODOLOGY

Research Design………………………………………………………..18
Research Environment………………………………………………….18
Respondents of the Study……………....……………………………....18
Instrumentation…………………………………………………………19
Questionnaire…………………………………………………………...19
Data Gathering Procedure………………………………………………20
Statistical Treatment…………..………………………………………...21

4. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Graph 1………………………………………………………………….24
Graph 2………………………………………………………………….25
 Graph 3………………………………………………………………….27
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University Of Caloocan City

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Graph 4……………………………………………………………….29
Graph 5……………………………………………………………….30
Graph 6……………………………………………………………….32
Graph 7……………………………………………………………….34

5. SUMMARY,CONCLUSIONS, AND RECOMMENDATIONS

Summary……………………………………………………………...36
Conclusions..………………………………………………………….37
Recommendations…………………………………………………….38

LIST OF APPENDICES
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University Of Caloocan City

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LIST OF GRAPHS

A. Graph 1. Distribution of respondents according to gender.

B. Graph 2. The SIM card that are using by our respondents.

C. Graph 3. How often reload their SIM.

D. Graph 4. Length of time subscription

E. Graph 5. Network problems encountered by our respondents.

F. Graph 6. Frequency problem encountered by our respondents.

G. Graph 7. The satisfaction of the respondents.

LIST APPENDICES

A. Questionnaire

B. Curriculum Vitae