must be a minimum of six type written pages (double spaced) and must include thefollowing subheadings:
Student's name and student number; name of company; dates ofemployment. (Cover sheet does not count as one of the six pages.)
Description of Firm
Background, history, staff, facilities, and organizationalstructure.
Description of Work
Describe your work experiences and give examples of atypical day/week.
Evaluation of the Internship
Practical value of knowledge and experience,academic value in relation to course work, appropriateness of this internship forfuture students. It is important to be honest. If this was an inappropriateinternship we want to know (confidentiality is assured, and your grade will not beaffected).
Suggestions for Improving the Internship:
Ideas you have for making yourinternship position—or the internship course—a more valuable experience.
Examples of work you did while serving as an intern, i.e., ads,memos, media schedules, etc. (Three or more pages of appendix items maysubstitute for one written page of text in the paper.)D. The student’s employer must send a signed
on company letterheadto the course instructor prior to
. It is the student’s responsibility to make surethat the employer sends this letter of evaluation on time. The letter must state: 1)confirmation of completion of a minimum of 100 hours of work; and 2) an evaluation ofthe student’s performance as an intern. Late letters from the employer will result in agrade of I (Incomplete). Being fired from an internship position or receiving a poorevaluation could result in a failing grade.
OBTAINING AN INTERNSHIP
It is the student’s responsibility to obtain an internship in the advertising field. The position mustbe approved in advance by the course instructor in order to qualify as an internship. Only thosepositions that are posted in the bulletin board in the department office are pre-approved.Beware of the “intern ads” you see posted elsewhere as they may not be approved asadvertising internships.
SUGGESTED DUTIES FOR THE ADVERTISING INTERN
Specific duties will vary among individual students and with the size of the firm. A student mightbe involved in a wide variety of activities at the firm in order to receive experience in alldepartments, activities, etc. Many firms rotate interns on a regular schedule from onedepartment to another, and this is perhaps the ideal situation. In larger companies, the studentmight be assigned to one specific job or department and spend the entire internship working onthe same type of assignment. This could include agency copywriters, analyzing data for aclient, or a variety of other functions.