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Demand Estimation-Color TV

Demand Estimation-Color TV

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Published by sam_dude

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Categories:Types, Research
Published by: sam_dude on Apr 09, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Demand Estimation &Segmentation ʹColorTV
Samir DaddikarPGDM (09-11)Roll No. 22
 
U
niversal Demand
ClassAnnualHouseholdIncome(Rs.)MonthlyHouseholdIncome(Rs.)No. of Households(Mn)% HHIColor TVPenetration
Deprived 45000 3750 134.4 71.79487170.05 Aspirers 145000 12083.3333 41.3 22.06196580.40MiddleClass600000 50000 10.7 5.715811960.73Rich 1500000 125000 0.8 0.427350420.99
Source: NCAER
 
Assumptions
Consolidated Color Television industry is takeninto consideration
Products are not classified on the basis of features
Products are classified only on the basis of price
Foreign and domestic brands are notdifferentiated

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