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Executive summary:
In the emerging global economy, e-business has increasingly become a necessary component of  business strategy and a strong catalyst for economic development. The integration of informationand communications technology (ICT) in business has revolutionized relationships withinorganizations and those between and among organizations and individuals. Specifically, the useof ICT in business has enhanced productivity, encouraged greater customer participation, andenabled mass customization, besides reducing costs.Marriott hotel has using latest e-business strategy. Marriott has more focus on e-businesstechnology to acquire more satisfied customer. They create their web site such way that customer can find all information quick and easily. Online business of Marriott is good then other hotel business. They can keep contact their customer and give good services.Marriott hotel is doing good customer relation with their e-business. They have provided allinformation to customer in one click of mouse because they create their web site such way thatall information can find easily. They also use reward system to customer. They will give bonussystem as well as free room to their loyal customers.E-business is an important tool to make success their business. Use different types of e-businesstools to expand your business and make loyal and satisfied customer. Marriott is using their online service such way that customer will know all information easily.
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Objective of The study
:
The objective is to understand and validate the use of an enabling strategy for the successof Services Marketing strategy using a real-life case of an organization in the HospitalityIndustry, where the competition is fierce and their exist a lot of challenges. Additionally, itis also important to understand the importance of the HRM policies and Organizationalcoordination to make a strategy successful, which is also discussed, briefly.
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Research Methodology
:
The objective of the study will be accomplished by conducting a systematic design, collection,analysis and reporting of data and findings that are relevant to different situations facing by thecompany.
1.Data Collection:-
Primary data:-
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Questionnaires
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Conduct interview of company’s employees
Secondary data:-
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Magazines
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Journals
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Internet
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Books
2.Sampling Design:-
Type of sampling: -
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Convenience Sampling
Sample Size:
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50 people
Sample Area: -
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Ahmedabad
3.Data Analysis:-
The collected data analyses by using various formulas and methods i.e.correlation analysis, by defining dependent and independent variables will also make use
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