. Establish online discussion groups and communities
onpersonal Communication Channels
They include media, atmospheres, and events.Media channels include print media (newspaper, magazines, souvenirs, proceedings of conferences), broadcast media (radio, television), display media (billboards, signs, posters) andelectronic media (audiotape, videotape, videodisk, CD-ROM).Atmosphere is what firms create in their office environment. The office interiors and exteriorshave a meaning to the potential buyers.Events are occurrences designed to communicate particular messages to target audiences or audiences. Company arranged news conferences, opening ceremonies of various kinds, andsponsorships of various events come under event communications channels.Communication through mass media stimulates personal communication channels.
The characteristics of various promotional tools are as follows: