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BPM (Business Process Management), CRM and Cross-Functional Enterprise-Level Customer-Focussed Business

BPM (Business Process Management), CRM and Cross-Functional Enterprise-Level Customer-Focussed Business

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Published by Alan McSweeney
Describes an approach to integrating operational processes into cross-functional customer focussed view for improved customer relationship management
Describes an approach to integrating operational processes into cross-functional customer focussed view for improved customer relationship management

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Published by: Alan McSweeney on Apr 10, 2010
Copyright:Attribution Non-commercial

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11/05/2012

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BPM (Business ProcessManagement), CRM andCross-Functional Enterprise-Level Customer-FocussedBusiness Processes
Alan McSweeney
 
April 10, 20102
Objectives
To describe an approach to integrating operationalprocesses into cross-functional customer focussed viewforimproved customer relationship management
 
April 10, 20103
Scope
Concerned with cross-functional, enterprise-level businessprocesses associated with customers and howorganisations can take a cross-functional view to drivecustomer satisfaction
Not concerned with providing details on business processmanagement, except where it is relevant to the cross-functional customer-oriented view

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