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Women Entrepreneur Final

Women Entrepreneur Final

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Published by prakashkumarasamy

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Published by: prakashkumarasamy on Apr 10, 2010
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07/19/2012

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IMPROVING WOMEN ENTREPRENEURS’ COMPETITIVENESSTHROUGH TECHNOLOGY
*R. Gayathiri**S. Balachandran*** K.Prakash
ABSTRACT
Women entreprenurer's have been making a significant impact in all segments of theeconomy in Canada, Great Britain, Germany Australia and US. The areas chosen bywomen are retail trade, restaurants, hotels, education, cultural, cleaning insurance andmanufacturing. A Woman entrepreneur has also to perform all the functions involved inestablishing an enterprise. These include idea generation, and screening, determination of objectives, project preparation, product analysis, determination of forms of businessorganization, completion of formal activities, raising funds, procuring men machinematerials and operations of business. All business owners face certain challenges, butwomen, because of their gender, often have additional challenges and obstacles that their male peers are less likely to encounter. Working women who have children experienceeven more demands on time, energy and resources. But this does not mean women areless successful than men, in fact, statistics show that women are starting businesses atmore than twice the rate of male-majority-owned businesses. The growing success rate of women entrepreneurs shows that they are resourceful, and able to succeed, despite theodds. Women often have life skills and natural abilities that are useful in businesses.Women have to build a great network; have inherent skills for negotiating, and the abilityto multi-task. Single mothers are often good at delegating and budgeting; skills that theyrely on to manage their families.*Lecturer, SNS College of Engineering, Coimbatore, Mail ID:rkgayathri.mba@gmail.com, Ph.No: 9790352515**Lecturer, Park College of Engg & Tech, Coimbatore, Mail ID: balanips@gmail.com***Student, Park College of Engg & Tech, Coimbatore
 
INTRODUCTION
It is estimated that women make up one-quarter to one-third of total business population worldwide. In some countries, the growth in the number of women-owned businesses is far out-pacing the overall growth of new businesses. Women also constituteone in three of the labour force in manufacturing. However, their presence ininternational markets is weak.Small and medium enterprises, a sector that best represents women entrepreneurs’ productive activities, can play a key role in sustaining economic growth and equitabledevelopment in developing countries. However, due to their size, individual enterprisesare usually unable to capture market opportunities which require large productionquantities, adherence to standards and state-of-the-art technologies. This verycharacteristic of SMEs hinders internalisation of functions such as market intelligence,logistics and technology acquisition. It is through networking that SMEs can overcome problems related to their size and improve their competitive position.Information and communication technology (ICT) is spreading fast around theworld. It is no doubt opening the doors for more opportunities in international trade.However, international trade is, at the same time, governed by a series of regulations andagreements that require businesses to adopt if they are to be competitive, and their  products to be acceptable for consumers. This paper suggests that while ICT is animportant factor to enter international trade, it does not ensure a sustained competitive position for women entrepreneurs. Some other factors are indispensable for them to better meet the challenges of globalisation and to access and succeed in export markets. Theseare hard technology: machinery, equipment; soft technology: skills, knowledge andinformation; as well as conformity with certain agreements and regulations related tostandards, accreditation, environment, pollution. In order to achieve this, public and private sector institutions, NGOs, international organizations and other technicalassistance institutions should develop and deliver programmes for women entrepreneursin a coordinated and systematic fashion.
 
Women entreprenurer's have been making a significant impact in all segments of the economy in Canada, Great Britain, Germany Australia and US. The areas chosen bywomen are retail trade, restaurants, hotels, education, cultural, cleaning insurance andmanufacturing. It is the group of women or single women running an enterprise or company in order to earn profit. Now days because of women empowerment women arestepping-stone into the industries and are taking the place of men. Now a day's women'sare running several business like beauty parlours, switching shops, boutiques, etc.Women entrepreneurs may be defined as a woman or a group of women whoinitiate, organize and run a business enterprise. In terms of Schunpeterian concept of innovative entrepreneurs, women who innovate, initiate or adopt a business activity arecalled business entrepreneur.The Government of India has defined women entrepreneurs based on women participation in equity and employment of a business enterprise. Accordingly, a womanentrepreneur is defined as an enterprise owned and controlled by a woman having aminimum financial interest of 51% of the capital and giving at least 51% of theemployment generated in the enterprise to a woman.They have made there marks in business because of the following reasons:
They want to improve their mettle in innovation and competitive jobs.
They want the change to control the balance between their families andresponsibility and their business levels.
They want new challenges and opportunities for self fulfillment.
ROLE OF WOMEN AS AN ENTREPRENEUR'S
1)
Imaginative:
It refers to the imaginative approach or original ideas with competitivemarket. Well-planned approach is needed to examine the existing situation and to identify

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