FINANCIAL PRODUCT

Celebrity Trading
Brand Equity

 Brand equity is an intangible asset that

depends on associations made by the
consumer
• Financial
• Brand Extensions
• Consumer-based
Celebrity name and their
brand equity value:
 Sachin Tendulkar -20cr.
 Amitabh Bacchan -9 cr.
 Vijay Mallya-12cr.
 Aishwarya Rai-13 cr
 Soniya Gandhi-9 cr
 Rajnikant-14 cr
 Shilpa Shetty- 16 cr
 Deepika Padukone- 1 cr
 Shahrukh Khan- 18 cr
 Priyanka Chopra- 9 cr
 Yuvraj Singh- 16 cr
 Abhishek Bacchan- 11 cr
 Ratan Tata- 17 cr

 Katrina Kaif-8 cr
Various factors- Brand Equity

 Film Stars
 Price per Movie or ADV
 Film fare Awards
 Social Responsibilities (Fund Raisers)
 Advertisements
 Number of movies (Hit or Flop)
• Movie review by Newspapers
• News Channels
Film Stars (Cont…..)

 Popularity among the people

• Through Polling
• Online surveys
 Live Shows (Reality Shows)
Sports Person

 Performance
 Grand Slam Tournaments
 Rankings
Politicians

 Post
 Recent Election Win
 Popularity among the people
 Poll
 Any responsible steps towards development
Trading

 Top 30 celebrity will be traded like equity

market
 Token will be issued against each Celebrity
 After initial offering, it can be easily traded in
secondary market
 No locking period
 The celebrity with higher points in future can
be replaced by the celebrity in the index
Initial Revenue

 Setup cost of the system including

everything can be recovered from the initial
offerings against each token
 Profits would be from the day to day
transactions
Thank You.