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Ideas for Marketing Your Business

Ideas for Marketing Your Business

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Published by John J
Lacking creativity? Here are some thoughts to inspire your next marketing campaign
Lacking creativity? Here are some thoughts to inspire your next marketing campaign

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Published by: John J on May 15, 2008
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05/17/2010

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Marketing & Promotion Ideas By John Johnson Page 1 of 7
Ideas for Marketing Your Business and Yourself:
1.
 
Before beginning with the ideas, remember the following:a.
 
 Your purpose is to gain customers and it’s your Goal is to make a profit. The reasoning is, “If you gain enough customers and you have the right products, and you know how to promoteand sell them, you will make a profit”. This is why they should be treated as two separatethings.b.
 
Do you have a business plan for the week, month, year? Most don’t have a plan and with noplan its tough to measure your results. Plan activities for each peak season, holiday, event,etc you can to maximize your future marketing efforts & resources.c.
 
 You are selling you as well as your products. Brand yourself – Do you have a logo you wantpeople to recognize? Perhaps a company slogan? A distinctive store look? A specific way of doing things that only you do? These are things to think about as this defines your brand.d.
 
Do employees buy into your ideas? This is often, but not always important. They are theones supporting your plan. Make sure they understand it and the objective of it.e.
 
Do you have the right people? Would you buy from them? Is their attitude right for the job?f.
 
Plan your work, be patient, and work your plan. Evaluate your work and plan again. Keepgood notes & records to help future planning.2.
 
Word of moutha.
 
Good people create word of mouth. Find staff or hone your skills probe to identify mutuallyaccepted benefits of our service, features or accessories.b.
 
Be the expert, keep informed, learn new things, try new things, and make a conscious effortto improve yourself and your stores value. By doing this, word of mouth spreads like wildfire.Keep in mind, bad experiences spread like raging wildfire.3.
 
Elevator Speecha.
 
 An elevator pitch can be delivered in the time it takes to go from Ground floor to top floor. You need this for use when at trade shows or when someone asks “What do you sell?” b.
 
Let it be short and insightful information that will pique their interest and engage them.4.
 
Business Cards (General networking)a.
 
Have a nice business card which speaks for you. The trick is to give them a reason toremember your name/store location when you hand it to them. I’m not telling you to say “Here ya go, John Johnson’s the name and cell phones are the game”; just try to make itmemorable and positive. Perhaps try, “Here’s my card, again I’m John Johnson. Let meknow if I can help you with your wireless needs. My office isn’t far from here, stop in.” b.
 
Whenever you leave your office, try to hand out 5 cards to 5 people you never met or wantto network with. Make them get to know you, why you’re the right choice for them, and thatyou honestly have a genuine interest in their needs.c.
 
Remember, you don’t have to have just one business card. Have one for each thing youspecialize in.
 
Marketing & Promotion Ideas By John Johnson Page 2 of 7
5.
 
 Yellow Pagesa.
 
 A listing under each appropriate category is best but not necessary. If you have a webaddress be sure to list it here also.b.
 
 An added bonus of a yellow page listing is this is often what is submitted to search engineson the internet to identify your business and category.6.
 
Flyersa.
 
Newspaper Inserts (also known as drop inserts)b.
 
Pizza Box Flyers - Inexpensivec.
 
Doughnut box / Bagels Flyers – Network with a bakery to put them on their boxes/bags.d.
 
Hand delivered Flyers/brochures. Introduce yourself & business offerings personally.7.
 
Open Housesa.
 
Regular “Open House” – General opportunity to stop in an learn more.b.
 
Customer Appreciation - Something special for existing customers. Helps retention.c.
 
Event initiated ideas:i.
 
 Anniversary Saleii.
 
New product lineiii.
 
New Towers, New Locationsiv.
 
Goodwill “Food shelf or Blood mobile” v.
 
Remodel or Location move8.
 
Fairs, Trade Shows - (Be sure to go to these with a plan in mind. Engage with many people.)a.
 
County Fairs, Commerce and Industry Shows, Builders Shows, Electronics Shows, Expo’s, etc.b.
 
These are not always where sales are made but where they are created. You can’t harvestthe crop before you plant the seeds!!c.
 
Don’t have an existing trade show, perhaps create or sponsor your own show.9.
 
Thank You Cardsa.
 
Thank you for your: new line of service, great conversation about mobile email, interest inadded coverage. You can thank someone even though you may not currently be able toservice their needs. These markets you for future services, build loyalty, and referrals.b.
 
IMPORTANT: If you get someone’s business card, send them a thank you. It lets them knowyou appreciated them taking the time to introduce themselves. This is networking at its best.10.
 
Take Me Stationsa.
 
Having Brochures; sales collateral at appropriate places. Gas Stations, restaurants, etc. Besure to stamp or label the so they have your phone #, address, etc.11.
 
Publicationsa.
 
Newspaperi.
 
Either in Print or don’t forget “Online” banner ads on a newspaper website.
 
Marketing & Promotion Ideas By John Johnson Page 3 of 7
b.
 
Coffer Shop Newslettersi.
 
People often sit down and relax with something to read. Advertise in one by having a “How To Column” or “Ask the Expert:”. It’s a way for them to gain content for theirpublication and you to gain customers.c.
 
Real Estate welcome packets / Chamber of Commerce Relocation Guidesi.
 
When someone buys a house, what does a realtor or a chamber of commerce hand orsend the person to welcome them to the community.12.
 
 Your own “In Store Flyer” a.
 
Be the expert. Have a bi-weekly or monthly newsletter discussing your new products youcarry and how they could benefit them.13.
 
Radioa.
 
Commercials (Both Branding and with specific offers)b.
 
Radio “Call In Q&A” again…you prove to them that you are the expert.14.
 
Great Signagea.
 
How well do others find you? Are your signs easy to read? Nothing compares to a well madeprofessional sign.b.
 
Road Signs. You know the ones with removable letters that are yellow or white and light up?i.
 
The main trick with these is to change the message at least every two weeks. If itdoesn’t change, why keep looking at it… they already know what it says.c.
 
 Vinyl Graphics are fairly inexpensive. Consider a sign/banner which matches your store sign.Use this for trade shows/fairs.d.
 
Window Signage – Attractive Signage, posters, or Vinyl Graphics.e.
 
Sidewalk Chalk – If you have foot traffic in front of your store, you will love this one. Itsabout $3.00 per month and washes off easy.f.
 
Window Chalk/Window Marker – Find someone who’s artistic and have them write your bestoffer/Event on your stores window.15.
 
Sponsor an eventa.
 
Get your name out by sponsoring a Golf, Chamber of commerce, Jaycees, Lions Club, softballteam, Fishing Contest, or similar group events.16.
 
Merchandisinga.
 
Does your merchandise sell itself?b.
 
Is it attractive to look at, inviting, all pegs filled?c.
 
Is it Valentines Day, Mothers Day, Christmas, etc? It’s an opportunity to be able to targetcustomers who are in the market for gifts or just want to capitalize on sales.17.
 
Cinema Advertisinga.
 
Keep in mind they are a captive audience, bored, and looking for entertainment. Have the adfun, festive, and perhaps with trivia that people will talk about. Example … “Did you know:

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