Marketing & Promotion Ideas By John Johnson Page 1 of 7
Ideas for Marketing Your Business and Yourself:
Before beginning with the ideas, remember the following:a.
Your purpose is to gain customers and it’s your Goal is to make a profit. The reasoning is, “If you gain enough customers and you have the right products, and you know how to promoteand sell them, you will make a profit”. This is why they should be treated as two separatethings.b.
Do you have a business plan for the week, month, year? Most don’t have a plan and with noplan its tough to measure your results. Plan activities for each peak season, holiday, event,etc you can to maximize your future marketing efforts & resources.c.
You are selling you as well as your products. Brand yourself – Do you have a logo you wantpeople to recognize? Perhaps a company slogan? A distinctive store look? A specific way of doing things that only you do? These are things to think about as this defines your brand.d.
Do employees buy into your ideas? This is often, but not always important. They are theones supporting your plan. Make sure they understand it and the objective of it.e.
Do you have the right people? Would you buy from them? Is their attitude right for the job?f.
Plan your work, be patient, and work your plan. Evaluate your work and plan again. Keepgood notes & records to help future planning.2.
Word of moutha.
Good people create word of mouth. Find staff or hone your skills probe to identify mutuallyaccepted benefits of our service, features or accessories.b.
Be the expert, keep informed, learn new things, try new things, and make a conscious effortto improve yourself and your stores value. By doing this, word of mouth spreads like wildfire.Keep in mind, bad experiences spread like raging wildfire.3.
An elevator pitch can be delivered in the time it takes to go from Ground floor to top floor. You need this for use when at trade shows or when someone asks “What do you sell?” b.
Let it be short and insightful information that will pique their interest and engage them.4.
Business Cards (General networking)a.
Have a nice business card which speaks for you. The trick is to give them a reason toremember your name/store location when you hand it to them. I’m not telling you to say “Here ya go, John Johnson’s the name and cell phones are the game”; just try to make itmemorable and positive. Perhaps try, “Here’s my card, again I’m John Johnson. Let meknow if I can help you with your wireless needs. My office isn’t far from here, stop in.” b.
Whenever you leave your office, try to hand out 5 cards to 5 people you never met or wantto network with. Make them get to know you, why you’re the right choice for them, and thatyou honestly have a genuine interest in their needs.c.
Remember, you don’t have to have just one business card. Have one for each thing youspecialize in.