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SARAH WHITE with LAURA DRESSER and JOEL ROGERS
2010
C O W S
center on wisconsin strategy
GreenerSkills
How Credentials Create Value in the Clean Energy Economy 
 
Acknowledgements
This paper, perhaps more than most, draws on a long history of collaboration and rumination on the concepts of “green” and “skills”among principals at COWS. Laura Dresser, Joel Rogers, and Sarah White developed the arguments in this paper through countlessconversations, and the report plunders freely from Joel’s extensive writing on these topics. Kari Dickinson, Adrienne Pagac, and AycaZayim provided research and production assistance. Others around the country improved early dras with advice and information,including Rhandi Berth, Mindy Feldbaum, Evelyn Ganzglass, Alan Hardcastle, Jeremy Hays, Beth Holst, Kari Knudson, Jeannine La Prad,Andy Levin, Sally Prouty, Je Rickert, Whitney Smith, Jessa Valentine, Jason Walsh, and Jane Weissman. Thanks to them and manyothers for much useful discussion. Any errors are, of course, ours alone. Finally, we’d like to thank the Nathan Cummings Foundationand the Surdna Foundation for their generous support of this project.
About cows
The Center on Wisconsin Strategy (COWS) is a national “think and do” tank based at the University of Wisconsin-Madison. COWSworks to promote high-road economic development — a competitive market economy of shared prosperity, environmental sustainability,and capable democratic government.Center on Wisconsin StrategyUniversity of Wisconsin-Madison1180 Observatory DriveMadison, WI 53706608.263.3889www.cows.orgCreative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of thislicense, visit creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons,171 Second Street, Suite 300, San Francisco, California, 94105, USA.
 
01
executivesummary
03
introduction:skills,Greenskills,andtheneedforstandards
06
thestateofGreenskills:credentialinGandchaos
30
Policyrecommendations:GreenerskillsandGreenerstandards
34
conclusion
35
notes
GreenerSkills
How Credentials Create Value in the Clean Energy Economy 

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This report could be a game changer for green collar job advocates.