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Mediametrie Net Ratings Ad Effectiveness Smartclip Conference Paris 1

Mediametrie Net Ratings Ad Effectiveness Smartclip Conference Paris 1

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Published by Ouassim Driouchi
Mediametrie Net Ratings Ad Effectiveness Smartclip Conference Paris 1
Mediametrie Net Ratings Ad Effectiveness Smartclip Conference Paris 1

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Categories:Types, Research
Published by: Ouassim Driouchi on Apr 12, 2010
Copyright:Attribution Non-commercial

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08/24/2010

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Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Quelle efficacité pour les formatsvidéos?
Etude Ad Effectiveness -Smartclip
 
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Enjeux
Internet est il aussi un media de«branding»?
Quels sont les formats les pluspertinents pour créer de l¶engagementavec l¶annonceur?
Comment cibler précisément unepopulation jeune et trendsetter?
Quelles complémentarités entre lescommunications online / offline ?
Etude Smartclip //Nielsen Onlinesur l¶efficacité d¶une campagne
 
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Campagne étudiée
Pays: Allemagne
 Annonceur : fabricant de matériel informatique
Durée de la campagne : 12 mai au 30 juin 2009
Cible: 20 à 49 ans
 Ad Impressions : 63 millions
 ± 
6 millions en pre-roll via smartclip
 ± 
57 millions en Display ³classique´´ (publicités graphiques)
 Analyses sur 4 segments :
 ± 
Exposés display graphique uniquement
 ± 
Exposés pre roll (smartclip) uniquement
 ± 
Exposés pre roll ET display graphique
 ± 
Ensemble des exposés

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