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ch08

ch08

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Published by ROHAN CHOPDE

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Published by: ROHAN CHOPDE on Apr 12, 2010
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08/07/2010

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BusinessResearch Methods
William G. Zikmund
Chapter 8:Secondary DataResearch in a Digital Age
 
Secondary Data
Data gathered and recorded by someone else prior to and for a purpose other than thecurrent projectIs often:HistoricalAlready assembledNeeds no access to subjects
 
Advantages of Secondary Data
InexpensiveObtained RapidlyInformation is not Otherwise Accessible

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