Arlene Gould, MBA, FRSADepartment of Design, York Universityasgould@yorku.ca
Design Management: Definition
Design Management is the practice of managing design resources effectively at all levels of company activity«Design Management connects designobjectives, with business, environmental and social (user-driven) objectives to helpcompanies to achieve strategic goals and to contribute to the quality of life.
A Tipping Pointfor Design«
rganizations can no longer count on quality, performance,or price alone to sustain leadership in the global marketplace.Design has emerged as a new competitive weapon and key driver of innovation.´