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Design of Management

Design of Management

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Published by cusit3148

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Categories:Business/Law
Published by: cusit3148 on Apr 12, 2010
Copyright:Attribution Non-commercial

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10/04/2010

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Introduction to DesignManagement
 Author:
Arlene Gould, MBA, FRSADepartment of Design, York Universityasgould@yorku.ca
 
Sl
ide 2
Design Management: Definition
Design Management is the practice of managing design resources effectively at all levels of company activity«Design Management connects designobjectives, with business, environmental and social (user-driven) objectives to helpcompanies to achieve strategic goals and to contribute to the quality of life.
 
Sl
ide 3
 A Tipping Pointfor Design«
³O
rganizations can no longer count on quality, performance,or price alone to sustain leadership in the global marketplace.Design has emerged as a new competitive weapon and key driver of innovation.´ 
Roger Martin, DeanRotman
S
choo
l
of ManagementUniversity of Toronto

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