BRAND Management BRAND Management
What is a brand?What is a brand?
A name, a term A symbol, a signA name, term, sign, symbol or any other feature that identifiesone sellers product or service as distinct from those of othersellers -
Th
e American Marketing Association
Brand can beBrand can be
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Phrases Phrases
Celebraties Celebraties
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Factors influencing Brand Equity Factors influencing Brand Equity for Brand Management
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